Colors returns to No. 2 after 4 weeks

MUMBAI: Viacom18‘s Hindi general entertainment channel (GEC) Colors returned to the second position in the GEC hierarchy after four weeks, helped by the finale weekend of the celebrity dancing reality show.

Colors found itself one position higher in a week as it it held on to its 233 gross rating points (GRPs) in a week that saw Hindi GECs shed 86 points. Zee TV lost viewership to slip to third position. So did Sony Entertainment Television (Set), which remained in the fourth position, as viewers moved away to watch T20 World Cup matches.

The GEC leader Star Plus, in fact, added 17 GRPs to register 268 GRPs, widening its lead in a close battle for leadership.

Star Plus‘ ‘Diya Aur Baati Hum‘ (6.7 TVR), which enjoys highest viewership among GEC shows, ‘Is Pyaar Ko Kya Naam Doon‘ (3 TVR) and ‘Pratigya‘ (2.6 TVR) saw an increase in their viewership. The channel premiered Hindi feature film ‘Ferrari Ki Sawari‘ on 23 September which earned ratings of 0.8 and 0.5 TVR at 12 pm and 8 pm airings, respectively.

As per TAM data (HSM, 4+, C&S) for week 39 ended 29 September, provided by the GECs, finale weekend of celebrity dancing reality show ‘Jhalak Dikhhla Jaa‘, that winded up on 30 September 2012, clocked 3.5 TVR on 29 September aiding Colors to maintain its GRP tally at the previous week‘s level. Colors was at the second position in week 35.

Colors‘ reality property ‘India‘s Got Talent‘ that opened with 4.1 TVR on 22 September, recorded a lower 3.1 TVR in the week ended 29 September.

Zee TV was at the third position during the week with the channel having lost 18 GRPs to close the week with 217 GRPs. The channel‘s flagship singing reality show ‘Sa Re Ga Ma Pa‘ made a debut on 29 September with 2.5 TVRs, as the audience got fragmented due to strong competing shows in ‘KBC‘ and ‘Jhalak Dikhhla Jaa‘ in the same time slot.

Lintas Media Group head of planning-Mumbai Dhirendra Singh said, "The channel saw fragmentation in audience because of the telecast of ‘KBC‘ and ‘Jhalak Dikhhla Jaa‘ at 9-10 pm slot. This fragmentation of audience will continue to happen and the channels will have to fight within this. In fact it will increase because Colors is launching Bigg Boss and lots of movie premieres are going to happen in the 9 pm slot during weekends."

Zee‘s ‘Sa Re Ga Ma Pa‘ replaced ‘Dance Ke Superkids‘ that aired its finale episode on 23 September and notched 3.9 TVR. Other properties of Zee TV like ‘Fear Files‘ (2 TVR),‘Pavitra Rishta‘ (2.6 TVR) have seen a dip in viewership.

Set lost 30 GRPs and ended the week with 202 GRPs as almost all the shows of the channel have seen a drop in ratings. Its top rated fiction show ‘Bade Ache Lagte Hain‘ fetched 3.7 TVRs (previous week 4.7). Its crime-based properties C.I.D and Crime Patrol fell below 3 TVR-mark during the week.

Next in the ranking is Life OK with unchanged 124 GRPs. Sab with 122 GRPs (previous week 131) follows. Sahara One with 34 GRPs (last week 29) remains at the bottom.

The Hindi GEC genre lost viewers for the second consecutive week to live ICC T20 World Cup cricket matches during evening prime-time. Hindi GECs lost 86 GRPs during the week as live T20 matches weaned away viewership.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories