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Colors partners Bajaj for United Sisters' Pinkathon promoted by Maximus Mice

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MUMBAI: Colors presents Pinkathon - Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.

United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fifth edition run in Delhi at a press conference at Hotel Claridges. Committed to put Women forward, India’s leading entertainment channel, Colors extends its support to this Cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

Present at the conference were eminent dignitaries like Mann Kaur 101 yr old Indian woman runner winner of Gold at Americas World Masters, Silvia Tallon, Sr Marketing Director Reebok India, Geetanjali Babbar Founder Katkatha and Ishita Anand founder Bitgiving.

Expressing delight on the launch of the Fifth edition of Pinkathon Inspiring Partners Bajaj Electricals in Delhi, founder Milind Soman said, “Pinkathon is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society."

Reema Sanghavi, Managing Director, Maximus Events Co Founder Pinkathon “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai in the year 2017. The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities.

Said Raj Nayak, COO - Hindi Mass Entertainment, Viacom18 - “Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form the backbone of my Colors team as well and play a major role in every decision which furthers our business objectives and goals."

Commenting on Reebok’s association, Silvia Tallon, Sr Marketing Director Reebok India, said “Reebok as a brand has always been pushing the fitness cause for women to give them the necessary spur to rise beyond societal shackles and become mentally, socially and physically fit."

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.

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