MAM

Colors one step away from Sony

MUMBAI: Colors is one step behind Sony Entertainment Television, the closest it has got to this year as it strives to occupy the No. 2 spot in the Hindi general entertainment channel (GEC) space.


Colors gained marginally through its weekend one-hour special airing of a fiction property while Sony lost eight GRPs (gross rating points) to narrow the gap between the second and third GECS to just a single point.


Colors scored 208 GRPs for the week ended 11 February, helped by its recently launched daily fiction property, Na Bole Tum Na Maine Kuch Kaha, that clocked 2 TVR in its special airing on Saturday-Sunday. The Viacom18 channel added 4 GRPs over the preceding week, gaining 5 GRPs from its weekend programming.


Sony, on the other hand, rested the week ended 11 February with 209 GRPs, down from 217 GRPs. The channel, which rejuvenated on the back of the Amitabh Bachchan-hosted game show Kaun Banega Crorepati (KBC) last year, lost six GRPs from its weekday primetime content and two points from the weekend properties. Its two top-rated shows, C.I.D and Bade Achche Lagte Hain, fell to an average TVR of 3.8 and 2.9 respectively, from their trailing week ratings of 4.1 and 3.2.


The narrowest gap between the two rivals this year was seven GRPs in the week ended 28 January, after Colors had briefly toppled Sony in the last week of 2011 due to its in-house television awards show, Golden Petal Awards that fetched a TVR of 4.98.


"The place for the second position has opened up. It will be interesting to see what strategies Sony and Colors adopt in the year," says a media analyst.


Market leader, Star Plus, lost 36 GRPs and ended the week with 273 GRPs, according to TAM data for the Hindi speaking markets (C&S, 4+). The channel saw a dip in viewership in all the slots (weekday primetime, weekend primetime and afternoon). The channel‘s popular shows, Saathiya Saath Nibhana, Yeh Rishta Kya Kehlata Ha, Diya Aur Bati Hum and Iss Pyar ko Kya Nam Du lost ratings.


Zee TV, the fourth GEC in the pecking order, added 23 GRPs on the back of Zee Cine Awards (4.38 TVR) that was aired on 5 February at the 8 pm slot. The channel ended with 202 GRPs (last week 179).


Sony Entertainment Network‘s second offering, Sab, registered 142 GRPs (last week 132). The channel’s most-watched fiction comedy, Taarak Mehta Ka Ooltah Chashma, found its way to the Top 10 GEC programme list for the week ended 11 February, garnering 3.84 TVR.


Life OK, Star‘s second GEC, gained 4 GRPs to end the week with 87 GRPs.


Imagine TV with 57 GRPs (last week 55) and Sahara One with 46 GRPs (last week 48) continued to occupy the bottom of the GEC ladder.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/adobe1_0.jpg?itok=0lyin4JS
Adobe Cloud will manage ads across TV & digital formats

MUMBAI: Adobe has unveiled its new Adobe Advertising Cloud, the industry's first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/keshav%20%281%29.jpg?itok=nUdVEbhl
Brandttitude analytics will help understand customer behaviour & identify buying pattern

WNS Limited, a leading provider of global Business Process Management (BPM) services, has announced the launch of WNS BrandttitudeTM - a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/tata%20%281%29.jpg?itok=aKRtixQr
Tata Capital launches profile-based under-Rs 15 lac loan app

A Tata app uses a highly sophisticated algorithm to evaluate financial and alternate data for detailed credit analysis – ‘myScore’ and is completely paperless mobile application which provides instant loan offer using end-to-end loan application within five minutes! The myLoan app is available on...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/nitti%20%281%29.jpg?itok=4lQ_Giq_
NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Alia-Bhatt.jpg?itok=s3RV8akR
Gionee unveils campaign by Mullen Lintas

MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/oppo-deepika.jpg?itok=nE3rlV_2
Oppo launches F3 Plus, kickstarting 'group selfie' trend

MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/inside.jpg?itok=HQIeD6UD
Biggest advertisers on television during first eleven weeks of 2017

BENGALURU: The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first eleven weeks of 2017. The biggest TV advertising genre is of course a cliché – the FMCG genre followed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/vivo-ipl17.jpg?itok=iNCfLrxt
Don't miss a single Hot IPL moment

MUMBAI: Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/fastrack2.jpg?itok=arKksj7y
Fastrack signs multi-year partnership with The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories