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Colors, Life OK gain in TAM week 21; Star Plus continues to lead

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MUMBAI: Week 21, TAM’s ratings. Colors was the highest gainer amongst Hindi GECs as it added 10 GRPs to increase its total to 184 for the entire week. Life OK was the next highest gainer, clipping on an additional eight GRPs to take its score to 130 GRPs, according to ratings provided by a TV channel.

Zee TV and Colors shared the No 2 position with 184 GRPs each. Sony Entertainment was at No 3 as it shed three GRPs to end the week with 149 GRPs.

Life OK had its special Maha episode of - Savdhan India which added 1.1 TVR to its chart. It even aired a Hindi feature film on Sunday titled ‘Dhammu’ that got 0.6 TVR.

Star Plus held on to its pole position this week, gaining only four points to take its tally to 238 GRPs. Its chart topper Diya Aur BaatiHum retained last week‘s TVRs of 3.7 TVR. Pyaar ka Dard was the second most popular Star Plus show with 2.9 TVR (3.0 TVR last week). Its long running Yeh Rishta lost eyeballs as the show rated 2.8 TVR (2.9 TVR last week). The channel‘s new talent hunt-cum-reality show India‘s Dancing Superstar witnessed a fall to 1.8 (2.8 TVR last week) on Saturday and a slight fall on Sunday with a 2.6 TVR (2.8 TVR last week).

Colors leading fiction series Balika Vadhu saw a minor fall to 2.6 TVR (2.8 last week) and Madhubaladropped to 2.3 TVR (2.5 last week). Another daily, Uttaran continued to stay put at its last week‘s TVR of 2.6. Sasural Simar Ka ended the week with 2.5 TVR (2.4 TVR last week). What added muscle to Colors GRPs was the 1.6 TVRs that indiantelevision.com‘s The Indian Telly Awards notched up on 25 May at 9 pm. Overall, The Indian Telly Awards added seven GRPs to Colors‘ total tally to help it get level with Zee TV this week.

Zee TV‘s ficitonal shows seem to be shedding viewers if one goes by the fact that Qubool Haidropped to 2.5 TVR (2.8 last week), Sapne Suhane Ladakpan Ke fell to 2.0 TVR (2.4 last week),PunarVivaah which fell to 1.8 (1.9 TVR). The only gainers were Hitler Didiwhich rose to 1.3 TVR (1.2 TVR) and Pavitra Rishta which rose to 1.9 TVR (1.8 TVR) and the Mahasangam Qubool Hai episode, which generated 2.8 GRPs on 20 May. That along with Hindi feature film ‘Hum Saath Saath Hai’ which notched up a 1.0 TVR, and its reality talent show India‘s Best Dramebaaz which generated 2.5 TVR (2.0 TVR) on Saturday and 2.0 TVR (1.8 TVR) on Sunday which helped Zee hold on to its position this week.

Third placed, Sony Entertainment‘s long running crime series CIDwitnessed a fall to 1.8 TVR (2.4 last week); whereas Crime Patrolshowed a marginal 0.1 improvement as it registered a 1.8 TVR (1.7 last week). Finally, Comedy Circus showed a drop of 0.2 taking Sony‘s tally to 1.4 TVR (1.6 last week). Other fiction shows either held on to their viewership or dipped marginally during the week.

Fourth placed, Sab gained three GRPs ending the week with 135 GRPs and the No 4 spot. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel lead with 2.8 TVR (2.9 last week).

Sahara managed to gain two GRPs but still continued to be at the bottom of the heap with 15 GRPs.

Since the cash rich league was nearing its qualifier stage, the number of matches played trickled down to a match every two days, and that reflects in Max chopping off 59 point taking its GRPs down to 170 GRPs (229 last week).

Movie channels too witnessed marginal increases: Zee Cinema stayed stable with 102; Star Gold rated at 110 GRPs (105 last week) and Movies OK was at 56 GRPs (54 last week).

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