MAM

Colors, Life OK gain in TAM week 21; Star Plus continues to lead

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/06/Star%20Plus_0.jpg?itok=dg5K62R7

MUMBAI: Week 21, TAM’s ratings. Colors was the highest gainer amongst Hindi GECs as it added 10 GRPs to increase its total to 184 for the entire week. Life OK was the next highest gainer, clipping on an additional eight GRPs to take its score to 130 GRPs, according to ratings provided by a TV channel.

Zee TV and Colors shared the No 2 position with 184 GRPs each. Sony Entertainment was at No 3 as it shed three GRPs to end the week with 149 GRPs.

Life OK had its special Maha episode of - Savdhan India which added 1.1 TVR to its chart. It even aired a Hindi feature film on Sunday titled ‘Dhammu’ that got 0.6 TVR.

Star Plus held on to its pole position this week, gaining only four points to take its tally to 238 GRPs. Its chart topper Diya Aur BaatiHum retained last week‘s TVRs of 3.7 TVR. Pyaar ka Dard was the second most popular Star Plus show with 2.9 TVR (3.0 TVR last week). Its long running Yeh Rishta lost eyeballs as the show rated 2.8 TVR (2.9 TVR last week). The channel‘s new talent hunt-cum-reality show India‘s Dancing Superstar witnessed a fall to 1.8 (2.8 TVR last week) on Saturday and a slight fall on Sunday with a 2.6 TVR (2.8 TVR last week).

Colors leading fiction series Balika Vadhu saw a minor fall to 2.6 TVR (2.8 last week) and Madhubaladropped to 2.3 TVR (2.5 last week). Another daily, Uttaran continued to stay put at its last week‘s TVR of 2.6. Sasural Simar Ka ended the week with 2.5 TVR (2.4 TVR last week). What added muscle to Colors GRPs was the 1.6 TVRs that indiantelevision.com‘s The Indian Telly Awards notched up on 25 May at 9 pm. Overall, The Indian Telly Awards added seven GRPs to Colors‘ total tally to help it get level with Zee TV this week.

Zee TV‘s ficitonal shows seem to be shedding viewers if one goes by the fact that Qubool Haidropped to 2.5 TVR (2.8 last week), Sapne Suhane Ladakpan Ke fell to 2.0 TVR (2.4 last week),PunarVivaah which fell to 1.8 (1.9 TVR). The only gainers were Hitler Didiwhich rose to 1.3 TVR (1.2 TVR) and Pavitra Rishta which rose to 1.9 TVR (1.8 TVR) and the Mahasangam Qubool Hai episode, which generated 2.8 GRPs on 20 May. That along with Hindi feature film ‘Hum Saath Saath Hai’ which notched up a 1.0 TVR, and its reality talent show India‘s Best Dramebaaz which generated 2.5 TVR (2.0 TVR) on Saturday and 2.0 TVR (1.8 TVR) on Sunday which helped Zee hold on to its position this week.

Third placed, Sony Entertainment‘s long running crime series CIDwitnessed a fall to 1.8 TVR (2.4 last week); whereas Crime Patrolshowed a marginal 0.1 improvement as it registered a 1.8 TVR (1.7 last week). Finally, Comedy Circus showed a drop of 0.2 taking Sony‘s tally to 1.4 TVR (1.6 last week). Other fiction shows either held on to their viewership or dipped marginally during the week.

Fourth placed, Sab gained three GRPs ending the week with 135 GRPs and the No 4 spot. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel lead with 2.8 TVR (2.9 last week).

Sahara managed to gain two GRPs but still continued to be at the bottom of the heap with 15 GRPs.

Since the cash rich league was nearing its qualifier stage, the number of matches played trickled down to a match every two days, and that reflects in Max chopping off 59 point taking its GRPs down to 170 GRPs (229 last week).

Movie channels too witnessed marginal increases: Zee Cinema stayed stable with 102; Star Gold rated at 110 GRPs (105 last week) and Movies OK was at 56 GRPs (54 last week).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/Lupin_Life_Corcal.jpg?itok=C60TcH_h
LupinLife's Corcal Bone & Beauty to bring #Beautifullystrong real women to the ramp

LupinLife’s Corcal Bone and Beauty has announced collaboration with Lakme Fashion Week to celebrate #beautifullystrong women across India at the upcoming Lakme Fashion Week Summer/Resort 2019 edition. Marking its launch in India, the Corcal Bone & Beauty show will bring strong and beautiful...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/Ashish_Bhasin.jpg?itok=BC_Lij_b
Digital suffers due to lack of common metric system: Ashish Bhasin

Dentsu Aegis Network, one of the biggest marketing agencies in India, released the third edition of its annual Digital Report recently predicting a wholesome 31.96 per cent CAGR growth of digital advertising in India. An exhausting and thoroughly researched report, this initiative by DAN is...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/abcl.jpg?itok=YDQRMoFK
Success or Health? Asks Aditya Birla Capital’s latest health insurance campaign

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL)

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/saa.jpg?itok=fuHbQ_9K
L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign

Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/dentsu.jpg?itok=pW8GDJyG
Taproot Dentsu bags advertising mandate for Big FM

Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/wr.jpg?itok=-RcpjTV1
WolfzHowl diversifies its strategic talent pool

Wolfzhowl Strategic Instigations a brand strategy consultancy, soon entering its 6th year of operations working across India and several foreign markets has made a few defining hires to strengthen their strategy talent pool.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/sanofi.jpg?itok=dBRlFY17
Combiflam ICYHOT takes on ‘strong pain’ in new campaign by Ogilvy

Sanofi India – makers of the Combiflam range – has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/durex.jpg?itok=n7tm7J4g
Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/quint.jpg?itok=PnKen8zl
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories