MAM

Colors innovates in marketing 'Khatron Ke Khiladi 2'

MUMBAI:Marketing for Khatron Ke Khiladi 2 gets bigger. Placing the Akshay Kumar-hosted show at 9 pm, the peak TV viewing hour, Colors is using new platforms and marketing ‘round-the-clock‘ to reach out to mass audiences.

As a part of its "most innovative 360 degrees of marketing," KKK is exploring the least likely modes of communication and advertising to reach out to their viewers. So, be it your dabbawala sporting a KKK kurti or the Akshay Kumar masks in Mumbai, branded BSES electricity bill (Delhi), promo CDs with LPG cylinder (Maharashtra and UP) and new Barista coffee F-2, Colors is ensuring you don‘t lose sight of their show.













Also, the channel has planned involvement of the Mumbai‘s firemen. It will be branding the city fire-engines with the slogan "yeh hai asli khatron ke khiladi" followed by a special felicitation of all firemen by the KKK girls.

Colors has tied up with Big Bazaar and Planet M for special contests, while it has used projections of the show name and logo from Borivali to Dadar during the peak evening hours of 6 to 10 pm.

Says Colors marketing head Rameet Arora, "We are going all out with round-the-clock marketing for the show. So in addition to hoardings, bus shelters and bus cantilevers, we had to come up with something that was as exciting as the show in order to get people to pause and take notice."

The channel has also hired 450 traffic poles across Mumbai with 900 messages spreading awareness about various traffic rules and regulations.


"The idea is to reach out to the viewer directly, to make the reach measurable and quantifiable," claims Arora.

Among the traditional promotions, the channel had carried out full, front page adverts on at least four major publications across 89 cities each. It has also booked hoardings in more then 70 HSM (Hindi speaking market) cities, while for on-ground activation, KKK vans are placed in 80 cities, wherein people can participate in stunts and win gift hampers.


Colors has already roped in Maruti Suzuki - SX4, Sony Bravia, Suzuki Motorcycles - GS 150R, Parle Agro - Appy fizz Grapo fizz, Samsung Marine, Eureka fobes - Aqua Sure and Hindustan Unilever Ltd- Axe as associate sponsors for the show, apart from Idea which is continuing as presenting sponsor for the second season.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/big.jpg?itok=Y5s8S64k
WAT’s Your Big Idea wraps up second edition

Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Viacom-18.jpg?itok=3lOjeVT9
Viacom18 awards media mandate to Madison Media

MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of brands. It won the account after a multi-agency pitch.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/abbott.jpg?itok=NvtBx97M
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Thums_0.jpg?itok=gbbw_fIt
Thums Up India aims to be $1 billion brand by 2020

MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two years. The company also announced the launch of its new variant, Thums Up Charged.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/car.jpg?itok=agvW42Sl
Opel/Vauxhall assigns media mandate to MediaCom

MUMBAI: Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Sagar.jpg?itok=NQQ41yJU
Tata Salt promotes fitness in women through digital campaign

MUMBAI: Tata Salt Lite has associated with the sixth edition of Colors Pinkathon in Mumbai. The run encourages women to adopt and promote fitness and health while creating awareness for breast cancer, bone health, thyroid disorder and other issues relating to women’s health.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/football_0.jpg?itok=qmOBAtSK
Mumbai City FC joins hands with Infinix Mobile

MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Prasanth_Kumar.jpg?itok=6lXqVbZm
Talent retention is key, says Mindshare’s Prasanth Kumar

MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in India. The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full-service advertising...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Digital_ad.jpg?itok=wNAQx7RC
Digital ad spend pegged at Rs 13000 crore in 2018

MUMBAI: With the growing demand for smartphones and falling data prices, digital advertising are likely to increase in India from the current level of Rs 9800 crore to Rs 13000 crore by December 2018 growing at a compound annual growth rate (CAGR) of 35 per cent.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories