MAM

Colors and Life OK the biggest gainers in TAM week 23

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/06/life%20ok.jpg?itok=VQdxHFQb

MUMBAI: Week 23, TAM ratings. Hindi General Entertainment Channels (GECs) Colors and Life OK seem to have notched up the highest gains this week clipping on an additional 12 GRPs to take their individual scores to 198 and 149 GRPs respectively, according to ratings provided by a TV channel. On the other hand, Star Plus shed seven GRPs but has still managed to hold on to its No 1 spot.

Zee TV lopped off four GRPs to end the week with 180 GRPs staying put at No 3. Sony Entertainment was at no 4 and it dropped four GRPs to end the week with 150 GRPs. Sab lost seven GRPs this week taking its tally to 138 GRPs.

Numero uno Star Plus‘ chart topper Diya Aur Baati Hum remained stable generating 4.1 TVR. Other fiction series appear to be losing the connect with audiences. Thus, Yeh Rishta witnessed a drop to 3.1 TVR (3.7 TVR last week), Pyaar ka Dard to 3.0 TVR (3.6 TVR last week) followed by Veera at 2.1 TVR (2.6 TVR last week). The channel‘s talent hunt-cum-reality show India‘s Dancing Superstarmanaged to get 1.9 TVR on the weekend (Saturday - Sunday).

Colors‘ popular celebrity dance reality show JDJ helped it maintain its position this week (it generated a 2.4 TVR on Saturday and 2.3 TVR on Sunday). Balika Vadhu witnessed stability at 2.8 TVR andMadhubala witnessed a jump to 2.9 TVR (2.6 TVR last week). Another dailyUttaran snipped off some viewers when it rated 2.2 TVR (2.5 TVR last week).

Zee TV‘s new reality show DID Super Moms apparently managed to remain stable with 3 TVR on Saturday and leapt to 3.6 TVR on Sunday. Its fictional offering Qubool Hai remained stable at 2.9 TVR (3 TVRl ast week), Sapne Suhane Ladakpan Kesaw a slight growth to 2.3 TVR (2.2 last week), PunarVivaah fell to 1.1 (1.4 TVR). The new reality peep show Connected Hum Tumwitnessed a relatively lukewarm response with a 1.1 TVR. What was surprising was the rating that the Hindi feature film ‘Tarzaan the Wonder Car‘ got (0.7 TVR on Saturday) and another feature film ‘English Vinglish‘ got (a 0.6 TVR on Sunday).

Fourth placed, Sony Entertainment‘s long running crime series CID showed a marginal improvement as it registered a 2.3 TVR (2 TVR last week); whereas Crime Patrol rose to 1.7 TVR (1.4 last week). Finally, Comedy Circus showed stability with a 1.3 TVR. Its new historical show Maharana Pratap generated 1.3 TVR (1.5 last week). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s all new Indian Idol Junior(IIJ) notched up 1.9 TVR on the weekend.

Life OKs top series Mahadev‘s maha-episode on Sunday lured viewers scoring a 4 TVR making Life OK the second highest gainer of the week. The new fiction show Do Dil Ek Jaan managed to get 0.6 TVR. Hum Ne Li Hai... Shapathshowed an improvement to 1.5 TVR (1 TVR last week).

Sab let go of seven GRPs ending the week with 138 GRPs. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.0 TVR (3.1 last week). Other fictional shows witnessed a marginal fall.

Sahara continued to be at the bottom of the heap with 16 GRPs.

In the movie channels genre: Zee Cinema reported 108 GRPs (103 last week); Star Gold 99 GRPs (103 last week) and Movies OK was at 53 GRPs (52 last week).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/lintas.jpg?itok=9Ap0xIBb
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Harish%20Shriyan.jpg?itok=MC_MkMcu
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Nestle.jpg?itok=NCmynP7N
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/happy.jpg?itok=he6M9ttE
Happy mcgarrybowen launches Delhi-Gurgaon ops

The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/sparx.jpg?itok=KiuXw_4I
Sparx launches campaign with Akshay Kumar in Futsal

MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/vp-malik_0.jpg?itok=VewEFddP
Coca-Cola gets ex-army chief VP Malik as advisor

MUMBAI: Coca-Cola India has appointed retired general Ved Prakash Malik as the chairman of the Coca-Cola India advisory board (IAB). The IAB is the foremost advisory body within Coca-Cola India which advises the leadership team to formulate short and long-term strategies around various business...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Edelweiss.jpg?itok=SeoMiocZ
Edelweiss brings believability with Irrfan Khan

MUMBAI: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice of the customer for its product campaign on the recently launched new-age unit-linked insurance plan Wealth Plus.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Culture.jpg?itok=OylVwz8D
Culture Machine launches leaderboard for publishers

MUMBAI: Digital media company, Culture Machine, has established a leaderboard for publishers across multiple categories in India. Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/one_0.jpg?itok=OsZGKF4-
Digital is as important as traditional: Diageo

MUMBAI: Imagine any musical evening, whether it is soulful, hard core EDM (Electronic Dance Music) or just jam sessions. What goes well with music to get the party started, one may ask? The answer, liquor! Most liquor brands have cashed in on music by associating themselves with various concerts,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories