MAM

Colors' 24 and Tata Motors to ride together

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/28/24.jpg?itok=evdE6gBz

MUMBAI: It has been touted as one of the biggest fiction shows to hit Indian television in a long time. Based on the hit Fox series which ran for eight seasons in the US, Colors‘ long-in-gestation 24 series has already created a buzz because of the fact that Anil Kapoor is associated with it as producer under the banner of Anil Kapoor Film Company. Additionally many key names from Bollywood are working on it: right from acclaimed Delhi Belly director Abhinay Deo who is helming it to Rensil D‘Silva and Bhavani Iyer who have been scripting it.

Colors CEO Raj Nayak saw a lot of promise in the Indian adaptation of 24 when Kapoor approached him and it took barely 20 minutes to decide to put it on his channel. Some of Raj‘s faith in it is bearing fruit. Colors today announced that it has managed to rope in Tata Motors Vehicles as the presenting sponsor.

Ranjit Yadav believes it to be a good opportunity for the company

Speaking on the association Tata Motors Vehicles Business unit president Ranjit Yadav says, "This association with 24 offers us an exciting platform to demonstrate the true capability of our dynamic cars, which delivers performance and comes with technology rich features."



Brand integration will be visible throughout the series as Anil Kapoor and Tata Motors cars and UVs will be racing in action. Nayak points out: "It takes brand partnerships to another level beyond the conventional 30-second commercial." Previously, the channel had also experimented with its brands on Bigg Boss where a lot of its sponsors were seen during the show.

 

The show will be a hit, according to Raj Nayak

Anil Kapoor who plays the role of Jai Singh Rathod, the Indian version of Jack Bauer explains: "In the show, I will be driving Tata Motors‘ dynamic and exciting vehicles in my adventurous quests across terrains to tackle various security threats."

This will be Anil Kapoor‘s first stint on the Indian small screen (he acted in the English version of the series in the US) and will have the pace of a real time narrative. The set which has been developed to look almost like the American version is in Andheri (Mumbai) at Kapoor‘s own studio named Stage 1. Under pre-production and production for more than a year, it was to see the light of day on 1 April. However, Nayak says that everyone had to take care during the adaptation process because of sensitive issues such as religion, terrorism and politics; hence it has taken time.

"It will be a game changer and I genuinely believe it," says an optimistic Nayak.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/mccafe.jpg?itok=N2RvyH_X
'McCafé for everything' digital campaign launched

McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/vi.jpg?itok=x_hqfALu
Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/digital-display.jpg?itok=_FAr0SjC
36% more active digital display ads this month

The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Anshuman_Chakravarty-Mayur_Hola.jpg?itok=jyOnCxRL
Dhoni narrates old bat & new Orient LED story

MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/HeroSalutes.jpg?itok=inQX9suG
I-Day: Hero salutes true heroes behind heroes

MUMBAI: Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11 August.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/mullen.jpg?itok=lgYKe55j
GolinOpinion appoints Asheesh Malhotra as ED

Asheesh Malhotra has parted ways with advertising to pursue a career shift. He leaves his role as president at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas, as the executive director. This marks a significant shift for Malhotra, who’s spent his entire career in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/complan.jpg?itok=i-mjTQ4S
Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/asianpaints.jpg?itok=X1z0gHeL
Asian Paints adhesives TVC - a humourous take on 'joints'

Have you met Vicky Contractor? It's time to tune in to the engaging digital film that presents Asian Paints' range of adhesives catering to carpenters and contractors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/himlayan_0.jpg?itok=VMea8ZCP
Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories