Colgate-Palmolive Q1 ad spend up 42.34% to Rs 988 mn

Colgate-Palmolive Q1 ad spend up 42.34% to Rs 988 mn

FMCG

MUMBAI: FMCG major Colgate-Palmolive India has amplified its ad spends by 42.34 per cent during the quarter ended June 2011, as it launched a series of new products during the three-month period.

The company spent Rs 987.9 million on advertising and sales promotion in the quarter under review, compared with Rs 694 million a year ago. 
 
Colgate-Palmolive India launched products in its various categories namely Colgate Sensitive Pro-Relief Toothpaste, Colgate 360 Sensitive Pro-Relief Toothbrush, Colgate Plax Sensitive Mouthwash and Colgate Plax Complete Care Mouthwash.

A heavy launch quarter had an impact on the expenses and the company posted a 17.66 per cent drop in net profit to Rs 1 billion, from Rs 1.22 billion in the earlier year.

Total revenue during the quarter rose 14.49 per cent to Rs. 6.29 billion, up from Rs 5.5 billion a year ago.