MUMBAI: Four star luxury getaway The Resort located at Aksa beach in Mumbai has roped in digital marketing agency CogMat to handle its social media duties. It already works with Four Points by Sheraton in Navi Mumbai, a sister concern of The Resort.

The agency will be responsible for coming up with a new content strategy for the resort. It will work towards increasing the current fan base and enhancing the brands‘ interaction with it through targeted media spends.

The Resort general manager Anuj Prakash said, "We have been fairly impressed with the way they have created social media presence for Four Points by Sheraton. Having seen their work, we met them to understand what they could do with our brand. We liked the ideas that were presented and their understanding of how a luxury resort like ours needs to be promoted on social networks. We look forward to working with CogMat on this initiative."

CogMat co-founder Mitchelle Carvalho said, "For the longest time now, The Resort has been a landmark in Mumbai where luxury hospitality and weekend getaways are concerned and CogMat is thrilled to have them aboard as a client. We intend to manifest the loyalty and goodwill on social media that The Resort so thoroughly enjoys among its guests. We also intend to reach out to the new-age weekend getaway seekers and create recall value for The Resort."