MUMBAI: The formal clothing brand of Siyaram Oxemberg has handed over the digital and social media duties to digital media marketing agency CogMat.

The brand‘s creative duties are handled by Mumbai-based advertising agency 81, while the media buying duties are handled by Prachar.

An official spokesperson from the agency said, "CogMat has been awarded duties of website development, ad campaign management, SEO, social media marketing and online reputation management. Our approach on leveraging Social and Digital as a platform to build a strong community of brand lovers is what worked in our favour."

A dedicated team shall handle website development, social+ORM and ad management The account win comes on the back of a formal pitch called by the brand in Mumbai which saw participation from 10 digital agencies including CogMat. CogMat presented a detailed plan of what Oxemberg as a brand must focus on since they are new entrants in the digital space.

CogMat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals such as education, luxury hospitality, financial services, FMCG and Retail.