MUMBAI: Coca-Cola is celebrating the countdown to the 2010 Fifa World Cup South Africa by encouraging people around the world to take part in what it claims to be the longest-ever online goal celebration.

The ‘Longest Celebration‘ competition will offer fans the opportunity to win prizes, including tickets to 2010 Fifa World Cup matches.
 
The ‘Longest Celebration’ extends the global marketing campaign by Coca-Cola that includes advertising that features the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. The digital campaign invites fans to film and upload their own goal celebrations to YouTube.com/Coca-Cola or celebrations.coca-cola.com.

In the build-up to the 2010 FIFA World Cup, Coca-Cola will run a series of mini-competitions for people who upload their celebrations with categories including ‘Most African Celebration’, ‘Happiest Celebration’and ‘Funniest Celebration’. 
 
The best participating fans can expect their efforts to be rewarded. Ten grand prize packages will be up for grabs offering football fans the chance to win three big-screen televisions and seven exclusive VIP experience packages that include flights, accommodation and 2010 FIFA World Cup match tickets.

Coca Cola group director, worldwide sports and entertainment marketing Emmanuel Seuge says, "The ‘Longest Celebration’ is the most ambitious attempt to connect fans across all continents together online to celebrate the vibrancy and rhythm of Africa and the FIFA World Cup even if they are not in the stadium -- although some lucky fans will win that experience.”
 
The Coca-Cola ‘Longest Celebration’, designed by integrated marketing agency SapientNitro, is a key online element of the Company’s sponsorship of the 2010 FIFA World Cup.