Coca Cola unveils 'Goal Celebration' ahead of soccer WC

MUMBAI: Coca-Cola is celebrating the countdown to the 2010 Fifa World Cup South Africa by encouraging people around the world to take part in what it claims to be the longest-ever online goal celebration.

The ‘Longest Celebration‘ competition will offer fans the opportunity to win prizes, including tickets to 2010 Fifa World Cup matches.
The ‘Longest Celebration’ extends the global marketing campaign by Coca-Cola that includes advertising that features the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves. The digital campaign invites fans to film and upload their own goal celebrations to or

In the build-up to the 2010 FIFA World Cup, Coca-Cola will run a series of mini-competitions for people who upload their celebrations with categories including ‘Most African Celebration’, ‘Happiest Celebration’and ‘Funniest Celebration’. 
The best participating fans can expect their efforts to be rewarded. Ten grand prize packages will be up for grabs offering football fans the chance to win three big-screen televisions and seven exclusive VIP experience packages that include flights, accommodation and 2010 FIFA World Cup match tickets.

Coca Cola group director, worldwide sports and entertainment marketing Emmanuel Seuge says, "The ‘Longest Celebration’ is the most ambitious attempt to connect fans across all continents together online to celebrate the vibrancy and rhythm of Africa and the FIFA World Cup even if they are not in the stadium -- although some lucky fans will win that experience.”
The Coca-Cola ‘Longest Celebration’, designed by integrated marketing agency SapientNitro, is a key online element of the Company’s sponsorship of the 2010 FIFA World Cup.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories