MUMBAI: Coca-Cola is launching a new communication campaign- ‘Believe in a Happier Tomorrow‘ this New Year.

The integrated communication programme will be leveraged through social media, radio platforms and on-ground initiatives.

The beverage company said that the campaign celebrates values of happiness and optimism, urging people to look at the brighter side of life, celebrating people who radiate optimism, with myriad reasons to believe in a wonderful year ahead.

The new campaign has been conceptualised by the creative team at McCann Delhi. The jingle ‘Umeed Wali Dhoop, Sunshine Wali Aasha‘ has been penned by Prasoon Joshi while the music is credited to Bollywood music composer, Shantanu Moitra.

Coca-Cola India and South West Asia VP-marketing Anupama Ahluwalia said, "Coca-Cola has spread happiness for over 125 years. As we prepare to usher in another New Year, it is the season of spreading good cheer and the perfect time to look ahead with a positive outlook. Our latest campaign captures the spirit of hope and optimism, further establishing the brand‘s ‘philosophy‘ by urging people to believe in a happier tomorrow."

"This is more than just a campaign for Coca-Cola and we are confident that the new campaign will strike a chord of happiness with our consumers and the chorus of happy children will warm the hearts and add to the spirit of positivity for the coming year," he added.

The film has been directed by Kaushik Sarkar, and produced by the production house, Apostrophe.