Coca-Cola launches campaign for Commonwealth Games

MUMBAI: Coca-Cola India, the official beverage partner of the 2010 Commonwealth Games, launched its new Visual Identity System (VIS) and logo for the Games in Delhi.

The campaign is conceptualised on the platform of ‘Go Dilli, Let Sports Win.‘ The new VIS encourages people to participate in and support the XIX Commonwealth Games and ensure the triumph of sportsmanship.
The new identity and an outdoor campaign will be used to activate all competition and non-competition venues of the Commonwealth Games including the Games venues, training venues and Games village.

Coca-Cola India president and CEO Atul Singh says, "Coca-Cola has been associated with mega sporting events in its efforts to promote healthy, active living and promoting social cohesiveness. By associating with the Commonwealth Games, we will have the opportunity to refresh more than 8000 athletes and delegates and more than 30,000 volunteers who will take part in the Games."
The Visual Identity System has been developed for Coca-Cola India by ‘Iconologic‘, a brand design firm in the USA. It has been inspired by the Chakra in Commonwealth Games Logo, the cultural symbol of celebration - ‘Ambi or Paisley‘ and the architecture of Lotus temple in Delhi.

The Visual Identity will be integrated extensively in packaging, point of sale materials, product delivery trucks, equipments and out of home media. The campaign for the Games has been developed by McCann Erickson.
The activation for the Games includes an outdoor campaign, activation of over 2000 outlets, partnership with Delhi Tourism for activation of key venues, consumer sampling, road shows and contests.

More than 200 Coca-Cola CWG branded product delivery vehicles will be plying across the city sporting the message Go Dilli- Let Sports Win as a part of the campaign. The company will also deploy a staff of over 1000 to oversee the venue operations.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories