Coca-Cola asks ‘American Idol" fans to join singer Taio Cruz for song

MUMBAI: In order to create interactivity for American Idol which airs on US broadcaster Fox, beverage conglomerate Coca-Cola has announced the Perfect Harmony collaboration. This invites fans of the show to help write a new song for it that will be performed during the show’s season finale on 25 May.
Fans can visit where they can listen to the opening segment of a song penned by multiplatinum singer-songwriter Taio Cruz. Then the fans take it from there. Taio will start the song and write the beginning of each verse, but it’s up to fans to help finish each verse in time for him to perform the single on the final show. People can also get the latest updates on the programme by following the hashtag #perfectharmony on Twitter.

Ryan Seacrest, host of the show, said: "American Idol auditions are proof that many of our fans have a passion and desire to sing professionally. What we don’t get to explore on camera are the many talented songwriters that exist as well. Coca-Cola has created a very exciting and innovative programme that, for the first time, gives fans the opportunity to work with a top artist to create a new song that will be performed live in front of millions of people."
Each week till 13 May people in the age group of 18+ will have the opportunity to submit lyrics for consideration for inclusion in the final composition. Following each of the four submission phases, Coca-Cola will select the top three lyrics and then fans, ages 13 and up, will be able to vote for their favorite. The lyrics with the most votes will then be incorporated into the song.

Cruz said, "Songwriting can be an individual journey or a cooperative effort, and I’ve done it both ways. But creating a new song, with the input of music fans and in partnership with Coca-Cola and American Idol? Now that takes the experience to a completely new place and I’m ready to get it started."
Perfect Harmony is part of a new Cola-Cola music programme that offers teens the inside track to the latest in music through opportunities to express themselves and collaborate with popular artists.

Later this year, Coca-Cola will launch another teen music showcase with emphasis on Hispanic teens. People will be able to vote for an up-and-coming bilingual artist or band that will win the chance to perform with an established artist live onstage. The programme will kick off with a concert celebrating Hispanic Heritage Month in September.

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