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Coal India empanels 4 agencies to handle creative biz

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MUMBAI: Coal India Limited (CIL) has empanelled four agencies to handle the creative duties of the company following a multi-agency pitch.

The account size is pegged at Rs 100-120 million, according to a source.

Out of the four agencies, two have won the account and two have retained the account. R K Swamy BBDO and Inter Publicity are the new agencies that have been roped in and have replaced Ogilvy and Grey. Meanwhile, Sobhagya Advertising and DDB Mudra have retained the account.

CIL is organised state-owned coal mining corporate that came into being in November 1975 with the government taking over private coal mines. It is a holding company with seven wholly owned coal producing subsidiary companies and one mine planning and consultancy company. It encompasses the whole gamut of identification of coal reserves, detailed exploration followed by design and implementation and optimising operations for coal extraction in its mines.

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