CNN hits the streets for marketing 'Eye on India'

NEW DELHI: In a unique marketing road show activity called 'Express Yourself', CNN branded vehicles are travelling around three Indian cities - Delhi, Mumbai and Bangalore - encouraging youth to express their views on issues relevant to them.

Coinciding with CNN's week-long Eye on India: Generation Next, the innovative travelling exhibit is also distributing flyers that soliciting opinion on topics ranging from what it is like to be young in India today, the importance of religion, caste, arranged marriages, what makes the youth proud to be Indian.

Eye on India: Generation Next is being promoted extensively through an aggressive, 360 degree marketing campaign, a press note from the channel says.

It explains that with the aim of generating awareness and drive appointment viewing, the campaign includes a comprehensive mix of trade and consumer advertising, both in print and online; promotional television spots on CNN's Asia Pacific and Europe/Middle East / Africa feeds; online consumer contests, etc.

CNN's Eye on India focusses on India's growing youth population. More than half a billion people under the age of 25 or one in 12 people in the world is a young Indian, and CNN's week of special programming trains the spotlight on this demographic. This edition of Eye on India will include a series of special programmes on CNN, along with highlights of Indian youth in various segments of life, in business, sports, industry, etc.

The programme kicked off on 18 March, and the channel hopes this will provide CNN's global audiences a comprehensive look at the country's youth.

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