Club Méditerranée reveals a new global brand campaign

MUMBAI: Club Med, a French resort chain, has announced a complete rebranding that focuses on offering a relevant, modern view of Club Med.

The brand has launched a new worldwide campaign in order to communicate the same.

Saatchi & Saatchi + Duke is the creative agency that has worked on the campaign.

According to the agency, the objective of the campaign is to illustrate the superiority of Club Med through its strong points: the ‘extraordinary‘ variety of its activities, linked to its all-inclusive concept along with happiness that each customer can experience in Club Med though universal metaphors.

Club Med Country-Manager India Vijay Sharma said, "We are in the business of happiness and our service centricity is our uniqueness. This new brand campaign is to highlight this unique proposition of all inclusive holiday where we offer plethora of activities and moments to our guests to redefine their idea of happiness. The aim is also to underline our premium holiday offering in a clutter of variety of other hotel options."

The rebranding concept involves highlighting sixteen metaphors in creative, whose dreamlike dimension harnesses the power of imagination, enabling customers to communicate the intensity of the sensations and emotions.

The rebranding will be revealed across deployed 47 markets and translated into 22 languages. For the launch, Club Med has mixed online and offline media plan for many of their markets. Leveraging on the 2008 campaign that personified the new upscale positioning of Club Med 2013 campaign will move on to the next stage to exemplify the Club Med spirit, the company said.

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