MAM

CleverTap partners with vonage to enable the WhatsApp business solution via Nexmo Messages API

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/10/clever-tap.jpg?itok=Yyi0llUc

MUMBAI: CleverTap, the full-stack customer lifecycle management platform, today released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap’s engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide.

Today’s consumers want to interact with businesses just like they do with friends and family, and social channels like WhatsApp and Facebook make that possible. With more than 1.5 billion users globally, WhatsApp stands out by enabling businesses to send instant service messages, delivery updates and check-in reminders to users in any part of the world. With more than 3x the volume of SMS messages and a 98% open rate2, WhatsApp has opened a whole new opportunity for businesses to engage with customers3.

“Customers are shifting towards conversational commerce so they can have instant interactions with their preferred brands. With the Vonage partnership and Nexmo APIs, CleverTap enables WhatsApp Business as an avenue for brands to offer superior service and support by allowing them to be where customers are. We are excited to see how brands leverage this channel to transform customer relationships,” said Sunil Thomas, CEO, and Co-Founder at CleverTap.

“Integrating the Nexmo Messages API with CleverTap makes it simple and seamless for us to leverage the WhatsApp Business solution and reach customers on a channel where they spend the most time. We’ve seen WhatsApp showing great promise as a marketing channel with 3x more engagement as compared to the current average. We are confident that with the combined power of the WhatsApp Business solution, Nexmo APIs, and CleverTap, our conversational commerce capabilities will become more integrated and seamless,” said Himanshu Periwal, Vice President of Growth at ixigo.com

CleverTap’s integration with the Nexmo Messages API brings WhatsApp’s ubiquity to its customers with a hassle-free and automated way to send and receive personalized messages. Without having to host or manage a separate infrastructure, businesses can have two-way communication with customers right through the CleverTap dashboard. 

“The Nexmo Messages API makes it easy for businesses to engage with customers around the world via the channels they prefer. Channels like WhatsApp Business allow companies to reinvent their business models with a more modern, personal way of providing products and services,” said Mark Summerson, VP Global Channel Partners at Nexmo, the Vonage API Platform.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kpop.jpg?itok=yKhea5fy
K-POP Finally in India to Thrill Millennials

MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering - K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/lavin.jpg?itok=tr-uNf9b
Chimp&z Inc retains the spartan poker’s digital mandate third year in a row

MUMBAI: Chimp&z Worldwide LLP announces its retainer hat-trick by one of the leading online poker gaming portals in India, TheSpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/shadi.jpg?itok=rjLqG15K
Shaadi.com launches campaign to celebrate 60 lakh success stories

MUMBAI: Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Wellman.jpg?itok=8Lo9r3hk
Wellman gets boutique ad agency The Bougainvillea Co.to spearhead creative mandate in India

MUMBAI: Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market., The...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/watcha.jpg?itok=OESDdU3S
Switch Media launches sophisticated encoding tool watcha for its powerful MediaHQ product suite

MUMBAI: Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Manan_Jain.jpg?itok=H33I61Ct
POPxo expects heightened competition for ad revenue in regional content in 5 years

Started a few years ago from a small working space in Delhi’s Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vikas.jpg?itok=eFVnxTVx
HUL’s Vikas Gupta joins Flipkart as head of marketing

MUMBAI: Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing. A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, “Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/kfc.jpg?itok=5bOTGxXa
Raho real, raho proud- ‘Asli Burger’ aka zinger

MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it! The brand launched an exciting...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/jeep.jpg?itok=PqCIuN9U
Jeep Compass Trailhawk campaign showcases superior nature of SUV

MUMBAI: FCA India’s iconic SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep® Compass Trailhawk All-Wheel-Drive SUV. The campaign, Jeep Compass Trailhawk - Superior by Nature, has been conceptualized and created by Leo Burnett India and taps into Jeep’s...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories