Churchill Brothers ropes in Musli Power as title sponsor for 3 years

MUMBAI: Goan football club Churchill Brothers, winner of the I-League, has roped in a title sponsor.

Total Sports Asia (TSA), which was selected as the exclusive marketing and sponsorship partner of the club in April this year, has struck the deal with ‘Musli Power X-Tra’ from Kunnath Pharmaceuticals to support the club.

According to the agreement, Musli Power will have a three-year sponsorship association. It will be featured prominently on the front of the jersey and becomes the title sponsor of the football club for three years beginning the new season 2009-2010.

TSA (India) director – sales & marketing Tuhin Mishra told, “This is a multi-million dollar, three-year deal. The popularity of football in India is being on the upswing and Churchill Brothers Sports Club offers a perfect platform for Musli Power X-tra to leverage its brand saliency.”

Kunnath Pharmaceuticals, which owns Musli Power brand, has its roots in Kerala, a football crazy state. Through this deal, the company is eyeing to accentuate its brand equity across the country.

Says Kunnath Pharmaceuticals MD KC Abraham, “Musli power is all about power, endurance and aspiration. There is a lot of synergy between the sport and the brand and precisely the reason for Musli Power X-tra’s association with this club. Churchill Brothers have been the most consistent football team in India over the years and this partnership will truly bring the Musli Power product benefits to the fore with each player in the team endorsing it personally and thus amplifying the product benefits to the football aficionados across India.”

Churchill Brothers Sports Club will also be representing India in the AFC club championships in 2009.

“The club is going to play in other Asian countries in the Asian Champions League and these markets outside India are strategically important to the brand’s growth,” Abraham added.

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