MAM

ChuChu TV's new consumer products biz expects 8 to 10 per cent as royalty

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/13/vinoth-800x800_2.jpg?itok=nbN2Rtjs

MUMBAI: ChuChu TV, Asia-Pacific?s most watched YouTube channel for toddlers from India, with over six billion views and six million subscribers, has partnered with Dream Theatre to launch the global consumer products business for the brand. Given its global appeal and audience, ChuChu TV has now partnered with Dream Theatre to launch the ChuChu TV Consumer Products business globally. Toys, gaming, publishing, apparel will form the core categories, which will hit the market by April 2017.

"Currently we are in the process of upgrading our existing characters to 3D so that they are more appealing as toys. We are also adding new IPs to our characters profile. Something aimed at young adults as well. On the other end, with these new updated characters we are creating a 13 episode series. It will take another six months for us to be ready so the products can hit the market by April 2017,? shared ChuChu TV CEO and creative director Vinoth Chandar.

?It is a long term process. Once the characters are in place, getting deals ready takes some time. Fortunately for us. Dream Theatre is our licensing agent and we are positive that once our products hit the market, more deals will line up easily,? he added.

Although Chu Chu TV?s US partners will be involved in product creative given its global branding, the first launch will be in India, which will be replicated in the US and other markets.

Entertainment and licensing firm Dream Theatre is creating the brand architecture and making ChuChu TV "license ready.?

Having worked with iconic international brands like Angry Birds, DreamWorks Animation, Pokemon, Femina and numerous others on the licensing front, Dream Theatre is creating the brand architecture and Go-To-Market plan for ChuChu TV by upgrading the creative assets, creating style guides, business templates and also charting the launch strategy and rollout plan across territories for ChuChu TV.

?Chu Chu TVs phenomenal success is a testimony to its popularity and it is very exciting for us to work with a brand originated in India and adored across the world by the young and old alike. We are thrilled to create a world class licensing program that enables fans to engage with the brand in a products and services form and will be engaging with top international licensing agents, toy companies and retailers to launch and grow the business across the globe," said Dream Theatre CEO Jiggy George.

Chander further explained that Consumer Products Business to ChuChu Tv is an alternative but lucrative source of revenue for the company. ?The going rate in the market is 5 to 15 per cent when it comes to royalty payments, but mostly depends on the products that is sold. We are expecting to draw 8 to 10 per cent of royalty on the sale of our products in the kids category,? Chander added in parting.

According to industry guesstimates, currently the licensed merchandised market for character IPs or franchises for kids stands at around Rs 5000 crore, growing from Rs 3500 crore last year.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/sbi.jpg?itok=9bzsYWvl
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/OTIS.jpg?itok=4zZqxqMr
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aegon.jpg?itok=QUh4cWT0
Aegon Life’s new campaign takes tension away from life

Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/maxiss.jpg?itok=ypQyA066
Maxxis Tyres launches campaign #TyohaarKaHumsafar

Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/priyanka.jpg?itok=pwUzL3Xc
Facebook and Priyanka Chopra come together to talk #SocialForGood

Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/brand.jpg?itok=Fpqx0KcL
HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

Birla Aerocon, the green building solution brand from the house of HIL Ltd.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ogilvy.jpg?itok=cWv5R2bT
Chumbak launches first brand campaign with Ogilvy

Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/banana.jpg?itok=gN6SKHoP
India's first ever campaign to promote Banana | Keventer Banana

Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories