MAM

China's Madhouse comes to India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/10/GroupM.jpg?itok=Fd22GN3x

MUMBAI: China’s mobile marketing company, Madhouse, announced the launch of its India operations on 14 February to capitalise on the demand for customised mobile marketing solutions.

Madhouse currently works closely with over 120 clients like HP, Intel, Coke, KFC, Unilever, VW and agency groups such as GroupM, Aegis, OMG, Vivaki and their associated agencies in China.

Madhouse India aims to leverage the opportunity of using mobile as a mass media device given that there are more than 850 million mobile connections in the country. Current barriers to mobile marketing are dearth of scaled solutions in data, voice and text, harmonizing the different operating systems with multiple stakeholders across mobile inventory and lack of established tools and systems which makes it difficult to answer the question of how this medium can be leveraged by advertisers to reach out to their consumers.

Madhouse India hopes to address this through unique and innovative services. Clients can look forward to mobile solutions across the spectrum of paid, owned and earned media on feature phones, smart phones and tablets.

Madhouse provides service across all operating systems with precise targeting by geography, user demographics and psychographics to ensure minimal media wastage.

Madhouse India chief operating officer Vinod Thadani said at the launch, “Mobile advertising is beginning to transform the way brands communicate with their consumers. Madhouse will offer mobile marketing solutions created and carried out for advertisers by a team of experienced media professionals that understand this medium. On a technical level, mobile advertising can now achieve accurate intelligent targeting and can provide real-time reporting – a very convincing proposition for advertisers. The need of the hour is to unlock the potential and we are determined to change the face of the Indian Digital Media Landscape and grow the mobile media market from 125 to 1000 crores within the next three years.”

Madhouse sees tremendous growth potential in India. Said Madhouse founder and CEO Joshua Maa, “We are fully committed to investing in this market. With the right local partners, we believe that our technology and operational expertise can be leveraged to serve the unique mobile marketing needs of clients. In China, we have been working with partners such as Rovio, EA, China Unicom’s app store, and ad agencies to grow our leadership position. Similarly in India we value our association with WPP to help develop and take leadership in this market as well.”

WPP country manager Ranjan Kapur explained, “Digital Media is evolving and innovating at a very fast pace in India where especially Mobile and handheld devices are poised to play a larger role in marketing communications. Madhouse India will help us build a unique value for our clients where in-depth domain and brand understanding is coupled with the strength of Madhouse technologies. A synergy is also established as our local market expertise and talent pool is well equipped in the Indian marketplace which is similar in complexity to China.”

One of the companies in business with Madhouse is Rovio Entertainment, the makers of the game Angry Birds.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/quint.jpg?itok=PnKen8zl
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Mayur_Hola.jpg?itok=IXn9PgX3
Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

Havas Group India has appointed Mayur Hola as National Creative Director, for Havas Creative, effective immediately. Hola will be closely working with Bobby Pawar, Chairman and Chief Creative Officer Havas Group India to lead a refreshed creative proposition by leveraging Havas Group’s integrated...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Nikhil_Nanda.jpg?itok=XJi2h5dp
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/grand.jpg?itok=GeThZ6xA
Grofers buckles up India for the Grand Orange Bag Days

India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/ogilvy_0.jpg?itok=XReIdSvz
Ogilvy announces new APAC creative leadership team

Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/budwa.jpg?itok=6y7pZ03i
Budweiser Experiences launches first ever streetwear collection in India

Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/cococ.jpg?itok=vdY2jflH
Dentsu Webchutney, Swiggy help you save an hour every day

For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories