Cheil Worldwide to handle Deutsche Bahn account

MUMBAI: Cheil Worldwide has been appointed by Germany‘s national rail operator Deutsche Bahn as its advertising partner.

The mandate includes strategy, creative concept, execution and long-term strategy in these fields.

Cheil will be advising Deutsche Bahn on mobile marketing and complex digital projects such as management of portal site ( to engage consumers online.

Deutsche Bahn is a leading local public transport and rail freight in Europe. It has 27,000 trains that carry 7.3 million passengers every day.

Cheil Germany COO Volker Selle said, "This is the victory of the whole agency and our spirit of Tuhon, the relentless drive to succeed, is alive in Germany. One of our strongest characteristics is definitely our Korean background, meaning that we actively focus on and incorporate huge enthusiasm for technology and the constant will to improve into all of our processes. We aim to help Deutsche Bahn rise above the communications clutter creatively in order to reach their digital audience."

The Dubai Electricity and Water Authority (DEWA) has assigned Cheil to handle their advertising, strategic planning and communication requirements. The DEWA provides electricity and water for the Emirate of Dubai. Cheil will support the consumer relations, corporate marketing strategies and CSR initiatives for DEWA .

In China Cheil has been chosen to provide marketing services for CITIC Guoan wine. Cheil‘s raft of new clients are varied in terms of industry and region includes Net4India (ICT) in India, Jaguar (automotive) and Sorgenia (power and natural gas) in Italy, Estee-Lauder (cosmetics) in France, Intel (semiconductor) in Turkey, Audi (automotive) in Singapore, Volvo (automotive) in Thailand, Baltika (beer) in Russia and China Mobile Communications Corporation (telecommunications) in the Middle Kingdom.

These wins are in line with Cheil‘s efforts to become relevant to their clients on a local level. It has also indulged in the recruitment of local executives to run local offices. Cheil also has investments in other agency brands that retain their own identities and distinct service offerings. These include acquiring a stake in Beattie McGuinness Bungay, a London-based agency as well as scooping US-based McKinney and Bravo in China. All in all, it has won 60 global clients this year.

Cheil Worldwide president and CEO Nack-hoi Kim said, "This year, we have achieved our best performance ever at the Cannes Lions by winning 12 Lions and the world is recognizing our creativity. We will continue to bag local clients in various markets, through the synergy of Cheil and acquired agencies, to position as a global top player."

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