MUMBAI: Cheil Worldwide SW Asia has released a new 30-second television commercial for the Samsung Hero 3G enabled handset.

The ad aims to change the perception that 3G-enabled handsets are very expensive.

The Samsung Hero 3G is a 3G enabled phone with features such as video calling and mobile TV providing access to social networking sites, and priced at Rs 4,000.

In the spot, a group is seen enjoying various aspects of the phone such as its camera, music download, video download, mobile TV and video telephony, whilst they are in the sky.

In this commercial Cheil aims to highlight the excitement of discovering the new technology and brings alive the fun of living life on the 3G super-highway.

In the days to come Samsung has lined up a range of products and Cheil Worldwide is involved in building communication across 360-degree consumer touch points, for creating buzz for the brand.