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Cheil Worldwide SW Asia appoints Chandrashekhar B. Mhaskar as GM -- Interactive

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MUMBAI: Cheil Worldwide SW Asia has beefed up its Interactive team in India.

Chandrashekhar B Mhaskar has joined as general manager, Interactive, while Manav Narula has returned to the agency as client services director, Interactive.

Mhaskar moves in from Dun & Bradstreet, where he was heading its digital marketing team for india. 

 

Cheil says that the move is in sync with its emphasis on providing integrated services to the clients with new age ideas and solutions.

Cheil Worldwide SW Asia COO Alok Agrawal said, "Interactive function is a key aspect to Cheil’s service offering and growth. We believe the future of a brand is only secure if it continues to enhance its LifeShare in the consumer’s life."

Mhaskar has also worked as digital head for OgilvyOne. He has been a recipient of the Yahoo Big Chair and has also been awarded at IDMA, Abbys and the Emvies.

Agrawal further added, "Globally and in India, we are highly focused on developing a deeper brand-consumer bond by energising brands via multiple avenues of engagement, online and on ground. Our interactive solutions will drive engagement through social media and mobile platforms. To take this vision forward, I am pleased to welcome Shekhar and Manav into the Cheil team."

 

Mhaskar has worked on brands such as American Express, Nokia, Jet Airways, British Airways, HLL, Perfetti Van Melle, Levi’s, Kotak Securities, ICICI Bank, Sony Pictures, Johnson & Johnson, Castrol, and Reliance.

 

 

Narula returns to Cheil from Religare Technova. This is his second stint with Cheil. He has also worked at Indiatimes, where he had led the creation of product roadmap to add new capabilities to Indiatimes shopping in addition to other innovations in both the online and offline space.

 

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