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Cheil Worldwide SW Asia appoints Ankur Bose as vice president - BTL

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MUMBAI: Cheil Worldwide SW Asia has appointed Ankur Bose as its vice president - BTL.

Bose will be working closely with Cheil Worldwide SW Asia COO Alok Agrawal.

Says Agrawal, "Ankur‘s rich experience and stellar track record makes him ideal to lead the team and drive integrated experiential solutions that address specific brand problems. He is highly energetic and is well aligned with the agency vision and philosophy."

With a work experience of nearly 14 years, Bose began his career in 1997, designing exhibitions and writing copy at JWT (HTA). Then he joined Lintas as business head of their events division.

After working four years at Lintas, Bose moved to Ogilvy Activation to head their rural business in Delhi, where, after two years he became vice-president and business director.

Confirming his appointment Bose said, "Last mile and in-store advertising is the fastest growing segment of the industry. If ambient media is seamlessly integrated with last mile advertising, the returns are potentially exponential. Cheil is the ideal platform in India to push this envelope."

Bose has worked with a multitude of clients, including Unilever, Vodafone, Dabur, Castrol, Dupont, Motorola, India Post, ICICI, Lafarge, Coca Cola, Berger Paints, ITC, Orissa Tourism, Peerless, Tata Indicom, Mother Dairy and UNICEF.

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