Cheil Worldwide gets Diana Cawley to head global retail

MUMBAI: Seoul-based global advertising group Cheil Worldwide has appointed Diana Cawley as head of global retail.

The company has been pushing hard to further develop retail businesses which gives it an integrated shape and allows it to create work that goes beyond traditional advertising. The appointment is part of a global growth strategy by Cheil Worldwide.

Cawley, who was managing director of Leo Burnett Group?s brand activation shop Arc London, will report to Cheil Worldwide COO Michael Kim.

Her responsibility is to strengthen Cheil?s retail capability across the global network through shopper insights and creative thinking.

Cawley has been in the advertising industry for 26 years, during which time she has worked with clients including: Bosch, Coca Cola, Chrysler Jeep, Halifax, P&G, McDonald?s, Samsung and Tesco.

Her last stint was with Arc London as managing director.

Cheil Worldwide COO Michael Kim said, "Having Diana on board demonstrates our commitment to further focus on retail and shopper marketing, key areas to for an integrated agency. I am confident that Diana?s experience and expertise will bring a valuable perspective to Cheil and ultimately, to our clients."

Cawley added, "Cheil Worldwide stands out as shopper and digital experts and is in a unique position to understand and influence the shopper journeys that affect a brand?s business success. This is a fantastic opportunity and I look forward to continue shaping and evolving Cheil?s integrated offering."

Prior to joining Arc London, she was at Triangle Group London (acquired by Publicis Groupe in 2001), for 16 years, which included a six-year stint as managing director of retail agency, Storm.

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