MUMBAI: Cheil Worldwide SW Asia has appointed Elvis Sequeira as national creative director.

Sequeira will be head of creative for SWA regional office of Cheil and work closely with Cheil’s global creative team.
 
“Elvis is recognised for his zeal and lucidity in delivering compelling, consistent and cross-pollinating brand experiences. I see him uniquely positioned to take Cheil to the next level, empower our creative squad and continue to strengthen our unique Idea Engineering process," says Cheil Worldwide COO, SW Asia Alok Agrawal.

Sequeira, who is currently a director with Good Morning Films, has over 20 years of experience and has worked on various brands. 
 
He has also worked with Mudra, Interact-Vision and Lintas, where he became the youngest creative head of the agency’s second largest business – Bajaj.

Later, he moved on to Percept/H and then to JWT. 
 
Sequeira says, “I liked what Jae Kim (Cheil India MD), said when we met, that he wanted Cheil to be an ‘idea heaven’ over the next few years. It’s something I vibe with and I love the clarity of the vision. I know what a tremendous task Alok and his team have accomplished in creating, consolidating and getting Cheil to where it is today, so, in a way my job is to help evolve the agency, try new things. Alok and I both agree that fearlessness is going to drive the agency forward, that was reason enough to start off what I believe will be a beautiful partnership.”