MUMBAI: Cheil has appointed Naresh Gupta as national head, planning. This position was previously unoccupied. He will report to Cheil Worldwide South West Asia COO Agrawal.

"Naresh‘s experience, depth of consumer knowledge and approach to planning will serve Cheil well. Naresh has many accolades under his belt. I am delighted to have him on board," said Alok Agrawal.

Prior to joining Cheil, Gupta was director strategic planning at Dentsu Marcon India.

Gupta stated, "There is a new model of communication companies that is emerging in India. They are holistic in their approach and with a greater degree of integration across disciplines. Cheil is leading this change. It is a great opportunity to be in Cheil at this time and drive the change".

Gupta began his career with Mudra‘s research agency, Samir in 1998. With approximately 21 years of experience in the media industry, he has also worked with agencies including Publicis, Grey and Contract.

Gupta worked with Dentsu for approximately one year, where he worked on campaigns for Honda and Tata Power among others.