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Chef Kapoor-promoted Food Food bolsters ops with Amagi Cloudport

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MUMBAI: Amagi, a leader in cloud-managed playout services and targeted advertising for TV and OTT, has announced that celebrity master chef Sanjeev Kapoor-promoted food and lifestyle channel, Food Food, has deployed Amagi's Cloudport edge playout platform to launch its new international feed.

"Since we launched in 2011, Food Food channel has been building an enviable viewership, not only in India, but also across the U.S., Canada, UAE, Qatar, and Mauritius," said Sanjeev Kapoor, co-founder and director, Food Food. "However, till now, we had been broadcasting a common feed to all our markets of operations. Owing to popular demand for our programming, creating dedicated international feeds was a natural step in consolidating our position as a food and lifestyle channel of choice."

"Using traditional broadcast models, Food Food channel would need to create a separate playout infrastructure for each international market. This would not only be expensive, but it would also limit the channel's ability to scale rapidly in new markets. In contrast, Amagi Cloudport is a low capex and opex cloud broadcast model, with unprecedented scalability to expand into non-contiguous geographies as needed by Food Food channel," said K.A. Srinivasan, co-founder, Amagi.

Amagi enabled Food Food channel to push all its content assets to a secure Amazon Web Services cloud. Using a web-based UI, the channel's operations team was able to import schedules, add dynamic graphics, create playlists, and manage the entire content asset library to create a new international feed. Amagi installed its Cloudport edge playout servers at operator headends. Through a simple business internet connection, playout-ready content was pushed to the edge servers. The server then played out the content as per defined playlists and schedules, offering audiences a feature-rich, world-class playout and viewing experience, in HD format, 24x7.

The channel's international feeds using Amagi's cloud technology are distributed in the U.S. through Dish TV, and in Mauritius via Mauritius Telecom. "Amagi made it simple and cost-effective, helping us to launch entirely new feeds in less than two months. Further, with its edge-based playout architecture, we now have the ability to localize content in the U.S. and Mauritius, and support regional advertisers in the future", added Kapoor.

Since all its content is now on the cloud, Food Food channel can easily expand into new geographies, significantly reducing go-to-market timelines. From any remote location, the operations team at Food Food can manage the entire channel operations through a simple, yet sophisticated, web-based UI.

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