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'Chase your passion' on Maruti Suzuki Alto K10

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MUMBAI: Let?s go and get the music - The new TVC for Maruti Suzuki Alto K10 has been launched. The ad campaign which encourages audiences to ?Chase their passion? is conceptualised by Lowe Lintas and partners.

The TV campaign is directed by Arun Gopalan. The creative team comprises Lowe Lintas NCD Amer Jaleel, Shriram Iyer, Uday Shankar Rao, Ankush Pande, Arko Provo Bose, Tridip Nandi, Ajoy Krishna and Shweta Sharma.

The ad film features Bollywood composer Sneha Khanwalker, who has also composed the track of the ad film. Khanwalker, has previously given foot tapping music in movies like ?Oye Lucky! Lucky Oye!?, ?Bheja Fry 2?, ?Love Sex Aur Dhoka? and the ?Gangs of Wasseypur?s series.? This budding music composer also came to limelight after her music mini-series on MTV called ?Sound Trippin?.

The Maruti Suzuki K10 ad takes inspiration from her music mini-series in which she travels to places like Punjab, Varanasi, Goa, Karanataka and Leh among other places to collect local sounds to create a final piece of music that resonates the feel and sound of that location.

The TV commercial showcases how two musicians, who are unhappy with their composition in the studio, decide to collect music on the move. The duo decides to go on a drive in their Maruti Suzuki Alto K10 to collect natural sounds (birds chirping, the sound of tire screeching and music band performances among others).

Last year, Lowe Lintas won Maruthi Suzuki?s creative mandates.

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