MAM

Channel UFX signs on Aidem Ventures for its ad sales

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/19/DEN.jpg?itok=TE0JjuMo

MUMBAI: Channel UFX, the youth entertainment and music channel catering to the South market with its edgy, across-the-board programming mix, has commissioned its ad sales duties to Aidem Ventures.

Usman Faheed feels with a large team of people who are media as well as genre specialists Aidem Ventures will help them become a stronger brand

Channel UFX offers a mélange of meticulously crafted programming from international to Bollywood and South Indian music. It maintains competitive standards with a dash of Indian flavour. VJ Paloma, Sherif, Rochelle and Craig hosting talk shows, reality shows, game shows, celebrity interviews, gossip segments, automobile, technology, food and fitness features, exciting contests, trivia, laugh out loud segments and voyages into the lives of the rich and famous, is what Channel UFX is all about. It is a whole new world of boundless entertainment and spectacular visual extravaganza. It is a one-stop-channel for all things Youth.

The 2013 line-up consists of four fresh, new shows over and above the regular line-up. There’s a show called Tech In. Mobiles, gaming consoles, software, mp3 players, notebooks is what this show is all about. It features new arrivals; tips on how to care for gadgets and an exclusive gaming segment featuring a variety of games that are currently in vogue.

Vikas Khanchandani believes the channel is going to reconstruct market boundaries to create and capture an enormous new segment

Another new show Voices allows people to record their video requests, ask questions to celebrities using the cameras on their cell phones or computers. The channel then plays these videos along with the names of those participating, followed by video clips of the celebrities responding to those questions. On Ground features different colleges, their structure and geography, moves onto student achievers and talents and lastly identifies the current celebrities and personalities who passed out of the same college. The Boss is another exciting new show about successful businessmen, entrepreneurs and professionals discussing their vision, obstacles faced, future plans etc.

As of today, the channel reaches out to 95 per cent of Tamil Nadu. It is available on four out of the six key DAS operators in Chennai. Outside of Chennai, Channel UFX is available on Arasu Cable. In Kerala, it is available on KCCL which covers 60 per cent of the market. In Karnataka, the channel is available to two major networks i.e. DEN Network & All Digital. As for Andhra Pradesh, the channel is currently available in Vishakhapatnam and will soon be distributed across the state.

Internationally, Channel UFX has been made available on E-Vision starting today. E-Vision covers all of the Middle East. Our channel has been recording a good amount of online viewership by viewers in US and UK as well.

Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age groups says Nikhil Sheth

Announcing the association, Channel UFX MD Usman Faheed said, “The Aidem team possesses a great amount of expertise in every business facet be it developing the right positioning & pricing strategies for the media, developing sponsorship packages, identifying all possible revenue streams to going out and generating revenues. From news and infotainment to movies, general entertainment and music, they are a large team of people who are media as well as genre specialists. We are glad to be associated with them.”

Aidem Ventures director Vikas Khanchandani added, “Channel UFX is a very interesting channel that not just entertains the youth but also encourages them to be informed, global citizens. Its broad appeal taps into the tastes and interests of every young adult.This channel is going to reconstruct market boundaries to create and capture an enormous new segment.The team is very excited about the channel.”

“UFX is unparalleled youth destination that is all set to disrupt the status quo of marketing to the youth in South India. There isn’t a similar option available in South India. Considering South India is the most literate zone in the country, Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age groups,” said Aidem Ventures business head Hindi Entertainment & Niche channels Nikhil Sheth.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories