Channel UFX hires Fourth Dimension

MUMBAI: English music channel, Channel UFX has awarded its advertising, sales and marketing mandate to Fourth Dimension Media Solutions. The agency has been roped in to devise a unique communication strategy to strengthen the brand imagery of Channel UFX in the Indian market. There was no pitch involved in the entire process.

Fourth Dimension Media Solutions COO Bharath Viswanathan said, "The channel has a content that is on par with any other famous channels such as MTV, Channel V and so on. Our primary job would be to penetrate the brand as the most preferred music channel for youth amongst all media planners and clients. We have also hired a robust team to handle the ad sales duty of the channel nationally".

Channel UFX creative and channel head Shiran Mather said, "We are happy to have Fourth Dimension as we see a lot of potential in the company. They have been handling big brands and they could understand our channel well. I would like to have people who understand the brand, as they will reach the right client. I am expecting quick results from them."

Fourth Dimension Media Solutions carried out media outsourcing and handles television airtime sales for Tamil news channel ‘Puthiyathalaimurai‘ and its magazine by the same name. Its other clients include English radio station Chennai Live and Andhra Pradesh‘s news channel V6.

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