Champions League T20 final notches 3.3 TVR

MUMBAI: The prospect of seeing an Indian Premier League (IPL) franchise winning the Airtel Champions League Twenty20 cup was enough for the cricket fans to hook on to Star Cricket and Star Sports.

And as the Mahendra Singh Dhoni-led Chennai SuperKings triumphed in the second edition of the series, viewers also drove in to watch the climax.
Tam data c&s4+ shows that the final, in which CSK beat the Warriors, got a TVR of 3.3. No other match of the series managed to touch a rating of even 3 TVR.

The ratings look impressive when compared to the final of the first season, which had fetched a TVR of just 1.33.

Even the average TVR of all the matches saw a jump to 1.45 compared to 1.06 last year. Also, 77 million viewers tuned in during the second season, as against 65 million viewers last year.
This time the two semi finals and final averaged 1.98 TVR compared to 1.18 TVR last year.

The viewership patteren remained male dominated, with 64.4 per cent of viewers being males this time. SEC C,D, and E accounted for 54.6 per cent of the viewership, according to Tam data.

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