Cequity appoints Anand Siva as CIM biz head

MUMBAI: Cequity, a data-led marketing services provider of the RK Swamy- Hansa Group, has appointed Anand Siva as business head for its newly set up unit of Customer Integrated Marketing (CIM).

Siva, who was with Saatchi & Saatchi as Mumbai VP and branch head, will focus on direct relationship and one-to-one multi-channel marketing.
Cequity said in a release that it is expanding its services across the country. So far Cequity has been offering data analytics, marketing analytics solutions and on-demand analytical marketing services for a host of clients in India and the US.

Cequity CEO Swaminathan said, “The CIM unit has been set-up based on the needs expressed by our clients. There was a rising necessity to combine data and integrated marketing to build direct relationships with both customers and prospects."
Added Siva, “I have always been impressed by a business idea that had the marking to lead the way, change the trend. The recent recession has taught the business world important lessons in cost reduction, budget optimisation and advertising expenditure rationalisation. Cequity’s business model and the potential it had to chart a new path for businesses are what got me excited.”
Siva was with Saatchi & Saatchi for over two years, where he worked on brands like Ekp, Logan, Pillsbury, Nature Valley, Ariel, Reliance, Calcium Sandoz and Otirivin.
Prior to that, Siva spent 17 years at Akshara Advertising, where he was head of the Chennai and Bangalore operations, working on brands like Intel, Nortel, Tata Plantations, Fresh & Honest Cafe (now a part of Lavazza), Aircel and Indian Airlines.

Siva enabled delivery of specialised BTL services to brands like Intel, handling their B2B, channel and special vehicle projects.

Latest Reads
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories