MAM

Castrol signs Brett Lee as brand ambassador

BANGALORE: Castrol India today announced the signing of Australian pace bowler Brett Lee as its global brand ambassador for two years.


The speedster’s band ‘White Shoe Theory‘ also launched Castrol’s signature tune for the Castrol Index through a live performance. The ‘White Shoe Theory‘ band comprises the duo of Mick Vawdon and Brett Lee.


The Castrol Signature tune will be played live in all the stadiums where Castrol Index will be shown live during the International Cricket Council (ICC) one day international World Cup 2011 cricket matches that are to commence in the Indian sub-continent on the 19th of this month.
 
Said Castrol India Vice President Marketing Giriraj Bagri, ”Brett’s signing on as brand ambassador completes our team of high performance cricket brand ambassadors which includes Sachin Tendulkar, the leading ICC ranked all-rounder Shakib Al Hassan and now Brett Lee.”


Initially, Castrol plans to use Lee on digital platforms such as mobile and internet, informed Bagri while speaking with www.indiantelevision.com on the sidelines of the press conference for the above announcements.


“We will be gradually unveiling in a phased manner the different ways that we will be using Brett Lee for brand building. This could include allowing download of the Castrol Index tune by Brett Lee’s band from websites such as youtube.com,” revealed Bagri who also said that the Castrol Index would be present on www.cricket.yahoo.com.
 
Lee also announced Ashok Kumar from Delhi as the first winner of the ‘Castrol World Cup ka Hero’ consumer promotion.
 
Castrol recently tied up with the ICC as its official performance partner for the next five years. The Castrol Index is a system to measure performance of players and teams in the context of winning. A one-day international (ODI) version of the Castrol Index was launched in October 2009 ahead of the Champions Trophy.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/nikhil.jpg?itok=PnbtIT8h
Nikhil Kumar joins Publicis India as VP

Publicis India has announced the appointment of Nikhil Kumar as vice president. Based out of Mumbai, Nikhil will focus on both organic and inorganic growth for the agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/vertoz.jpg?itok=9bnnt5NK
Vertoz shares gain in opening trade

MUMBAI: It was a rare sight to witness at the bourse today when Vertoz Advertising became the first programmatic advertising company to be listed on National Stock Exchange this morning. The price for the public issue of 15.84 lakh equity shares was fixed at Rs 108 per share. Within the first 3...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/mac.jpg?itok=ZFW-c-PJ
Brands kick off holiday ads way before Christmas

MUMBAI: A famous quote in advertising correctly justifies the medium - ‘Creativity without strategy is called art, creative with strategy is called advertising'.  It does stand true as advertising is creatively conveying your message to the viewers. Ad folk are obsessed with creativity which...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/ran_2.jpg?itok=uC6vB1mc
Renault gets Ranbir Kapoor to promote new SUV ‘Captur’

MUMBAI: Renault has launched its new SUV car, Captur, the longest and widest car in its category with Ranbir Kapoor promoting it in its new TVC.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/viacom18.jpg?itok=OR2SEUpg
Viacom18 promises to #OpenNewWorlds in new corporate film

MUMBAI: Viacom18 has launched a corporate brand film titled ‘Open New Worlds’. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10 years in India. The film will have an integrated reach and will be activated on touch points like outdoor,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/ss.jpg?itok=u0vUecU7
Swiggy, AIB target India’s love for food and movies

NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/big.jpg?itok=Y5s8S64k
WAT’s Your Big Idea wraps up second edition

Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Viacom-18.jpg?itok=3lOjeVT9
Viacom18 awards media mandate to Madison Media

MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of brands. It won the account after a multi-agency pitch.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/abbott.jpg?itok=NvtBx97M
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories