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Castrol signs Brett Lee as brand ambassador

BANGALORE: Castrol India today announced the signing of Australian pace bowler Brett Lee as its global brand ambassador for two years.


The speedster’s band ‘White Shoe Theory‘ also launched Castrol’s signature tune for the Castrol Index through a live performance. The ‘White Shoe Theory‘ band comprises the duo of Mick Vawdon and Brett Lee.


The Castrol Signature tune will be played live in all the stadiums where Castrol Index will be shown live during the International Cricket Council (ICC) one day international World Cup 2011 cricket matches that are to commence in the Indian sub-continent on the 19th of this month.
 
Said Castrol India Vice President Marketing Giriraj Bagri, ”Brett’s signing on as brand ambassador completes our team of high performance cricket brand ambassadors which includes Sachin Tendulkar, the leading ICC ranked all-rounder Shakib Al Hassan and now Brett Lee.”


Initially, Castrol plans to use Lee on digital platforms such as mobile and internet, informed Bagri while speaking with www.indiantelevision.com on the sidelines of the press conference for the above announcements.


“We will be gradually unveiling in a phased manner the different ways that we will be using Brett Lee for brand building. This could include allowing download of the Castrol Index tune by Brett Lee’s band from websites such as youtube.com,” revealed Bagri who also said that the Castrol Index would be present on www.cricket.yahoo.com.
 
Lee also announced Ashok Kumar from Delhi as the first winner of the ‘Castrol World Cup ka Hero’ consumer promotion.
 
Castrol recently tied up with the ICC as its official performance partner for the next five years. The Castrol Index is a system to measure performance of players and teams in the context of winning. A one-day international (ODI) version of the Castrol Index was launched in October 2009 ahead of the Champions Trophy.

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