MAM

Castrol signs Brett Lee as brand ambassador

BANGALORE: Castrol India today announced the signing of Australian pace bowler Brett Lee as its global brand ambassador for two years.


The speedster’s band ‘White Shoe Theory‘ also launched Castrol’s signature tune for the Castrol Index through a live performance. The ‘White Shoe Theory‘ band comprises the duo of Mick Vawdon and Brett Lee.


The Castrol Signature tune will be played live in all the stadiums where Castrol Index will be shown live during the International Cricket Council (ICC) one day international World Cup 2011 cricket matches that are to commence in the Indian sub-continent on the 19th of this month.
 
Said Castrol India Vice President Marketing Giriraj Bagri, ”Brett’s signing on as brand ambassador completes our team of high performance cricket brand ambassadors which includes Sachin Tendulkar, the leading ICC ranked all-rounder Shakib Al Hassan and now Brett Lee.”


Initially, Castrol plans to use Lee on digital platforms such as mobile and internet, informed Bagri while speaking with www.indiantelevision.com on the sidelines of the press conference for the above announcements.


“We will be gradually unveiling in a phased manner the different ways that we will be using Brett Lee for brand building. This could include allowing download of the Castrol Index tune by Brett Lee’s band from websites such as youtube.com,” revealed Bagri who also said that the Castrol Index would be present on www.cricket.yahoo.com.
 
Lee also announced Ashok Kumar from Delhi as the first winner of the ‘Castrol World Cup ka Hero’ consumer promotion.
 
Castrol recently tied up with the ICC as its official performance partner for the next five years. The Castrol Index is a system to measure performance of players and teams in the context of winning. A one-day international (ODI) version of the Castrol Index was launched in October 2009 ahead of the Champions Trophy.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Dharmender-Kapoor_1.jpg?itok=vg08viDb
Toolway selects Birlasoft for SAP implementation

MUMBAI: Birlasoft (India) Limited has announced its selection as a strategic partner to Toolway Industries Ltd., a Toronto, Canada based company to implement SAP S4 HANA 1610 along with SAP Hybris B2B for modernizing its ERP systems. Birlasoft will offer end-to-end implementation services of SAP S...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Anuj%20Mathur-800x800.jpg?itok=UcmQHrtc
Canara HSBC OBC & WWF raise 'Earth Hour' awareness

MUMBAI: WWF-India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Neela_Marikkar-Ashish_Bhasin.jpg?itok=1AYP71GE
Dentsu Aegis buys Lankan Grant Group, closure this week

MUMBAI: Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Grant Group, the largest independent creative agency and the pioneer of advertising in Sri Lanka. The acquisition of the 59-year-old integrated agency is Dentsu Aegis Network’s first foray into the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/low%20%281%29.jpg?itok=Hrp9R7zY
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Ganesh%20Balakrishnan.jpg?itok=R3GXkS0i
ShopClues unveils express payout for merchants

MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Panasonic.jpg?itok=nVRFhRlE
P.V. Sindhu Panasonic Batteries' face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products. The 21 year old, ace-...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Datawind.jpg?itok=mVI-IVVL
DataWind launches ‘VidyaTab-Punjabi’ in India

MUMBAI: DataWind, Inc. has yet again come up with a new innovative product – VidyaTab-Punjabi. The leader in delivering Internet access to emerging markets, Datawind, has partnered with Vismaad Inc., the leading developer of educational and animated Punjabi content to launch the first ever Punjabi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Shilpa-shetty.jpg?itok=pLSL2NoF
Shilpa Shetty is Yakult Danone brand ambassador

MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/MUNCH.jpg?itok=EP-hUylk
Nestlé Munch partners Baahubali 2, with five packs & campaign

Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories