Castrol renews sponsorship for ESS' football show

MUMBAI: ESPN Star Sports (ESS) has announced that Castrol will continue its association with the show Football Crazy as title sponsor for the 2010/2011 football season.

The programme airs across Asia every Thursday at 8 pm on ESPN. 
Hosted by two new Malaysian presenters, the radio disc jockeys Jason Desmond ‘JD‘ Chin Yoon Onn, and Adam C, the locally produced Castrol Football Crazy will continue to combine football, humour and entertainment into a fun mix. This season, the show will take to the streets to bolster the theme of engaging fans and football enthusiasts looking for entertainment on the lighter side of sports.

ESS senior VP, advertising and digital media sales Charles Less said, "Castrol recognizes the importance of being associated with one of the region‘s most popular football entertainment programmes and the opportunities it offers to further establish their association with football in the market. The partnership aims to continue building a strong connection with football fans across the region, enabling Castrol to reach out to viewers across multiple platforms."
Castrol regional marketing director for Asia and Pacific Lubricants AS Ramchander said, "We are delighted to be the title sponsor for Castrol Football Crazy. As the official Fifa World Cup Sponsor till 2014 in Brazil, we are also gearing up for our next sponsorship of Uefa Euro 2012T by building our association with the Beautiful Game. We are confident that Castrol Football Crazy is the ideal broadcast platform to communication to football fans and to strengthen our brand‘s association with football."

Castrol Football Crazy‘s light-hearted format takes an approach different from existing "serious" football shows, and allows football fans the opportunity to have fun and express their point of view.

In addition to commercials and on-air billboard branding, Castrol will get very specific customised content on the programme, including a weekly ‘Hot Topic‘ segment as well as analysis of Castrol‘s proprietary ‘Player Rankings‘ system.
Castrol Football Crazy is accompanied with multi-platform engagement. Followed by fans who want more than just live football matches, the broadcaster says that the show drew a viewership of 1.8 million in Malaysia last season, primarily cable male audiences 25-34 years old and 25-49 PMEB and other white collar segments. In India, Castrol Football Crazy attracted 2.6 million viewers, predominantly younger male viewers 15-24 and those with digital cable connections.

In addition to Castrol Football Crazy, ESS also produces close to 1,500 hours of original football programming a year, including programmes like Monday Night Verdict, Goals, Chang World of Football, Scorecast, BPL Express, Maxis Football Extra, catering to a range of audiences from the serious football fan to the armchair spectator.

Latest Reads
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories