MUMBAI: Castrol India Ltd has concluded a month-long promotional initiative targeted at the customers of its new concept in bike care-the Castrol BikeZone. The promotional initiative, which culminated on 18 November was the culmination of a community building exercise undertaken by the company as part of a promotional partnership with the nationwide biking challenge- MTV Hero Honda Roadies, according to an official statement. |
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The Castrol BikeZone located at Wazirpur in New Delhi hosted a meet and greet session, where the lucky winners got a chance to meet with the MTV Hero Honda Roadies. The group of bikers who had traversed the length and breadth of the country, as part of the MTV Hero Honda Roadies, were welcomed by scores of biking aficionados who had thronged to the Castrol BikeZone at Wazirpur to meet their biking idols. The sprinkling of MTV VJs present on the occasion added to the sense of festivity and celebration as biking enthusiasts exchanged notes with the Roadies.
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