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Castrol BikeZone plays host to 'MTV Hero Honda Roadies'









MUMBAI: Castrol India Ltd has concluded a month-long promotional initiative targeted at the customers of its new concept in bike care-the Castrol BikeZone.

The promotional initiative, which culminated on 18 November was the culmination of a community building exercise undertaken by the company as part of a promotional partnership with the nationwide biking challenge- MTV Hero Honda Roadies, according to an official statement.

The fourth season of MTV Hero Honda Roadies is being aired currently.


The Castrol BikeZone located at Wazirpur in New Delhi hosted a meet and greet session, where the lucky winners got a chance to meet with the MTV Hero Honda Roadies. The group of bikers who had traversed the length and breadth of the country, as part of the MTV Hero Honda Roadies, were welcomed by scores of biking aficionados who had thronged to the Castrol BikeZone at Wazirpur to meet their biking idols. The sprinkling of MTV VJs present on the occasion added to the sense of festivity and celebration as biking enthusiasts exchanged notes with the Roadies.











A company spokesperson said "Castrol BikeZone has evolved as a revolutionary concept in motorcycle servicing in order to address the needs of passionate and enthusiastic bikers in the country. The promotional initiative is an endeavour to provide a platform for the community of like-minded bikers to get together and bond around their common passion-bikes and bike maintenance."


Castrol BikeZone provides a transparent problem diagnosis of the bike‘s problems with the customer fully involved in dialoguing with the mechanic in determining the jobs required to be carried out on the bike. The release adds that the three-tiered service menu helps the customer choose the right kind of service for his bike. The pricing is clearly stated for each menu and the customer knows exactly what the cost of the service would be, so that he/she gets no shocks at the time of billing. The service is best in class, using the latest technology equipment and done by expert mechanics trained by Castrol.


The Castrol BikeZone concept was first launched in India in August 2004 and after a successful pilot test in Bangalore and Chennai, the concept is now being rolled out nationally. There are now 50 Castrol BikeZones operational across India.

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