Casbaa announces new campaign for ATAC networks

MUMBAI: The Asia TV Ad Coalition (ATAC) networks are promoting a new trade marketing campaign, Cable And Satelllite Broadcastiong Association of Asia said.

The ATAC networks cover the majority of adspend on subscription TV across Asia, including Discovery Networks Asia, CNN, Fox One Stop Media, SPE Networks – Asia, Bloomberg Television, CNBC Asia and NBC Universal.
The centerpiece of the new campaign is a pair of high-value TV commercials targeted at regional advertisers and media agencies to be played out by the ATAC networks over a one-month period.

The ATAC TVCs – Illumination, demonstrating the media efficiency of pay-TV, and Fishing, signaling its media reach – have been designed to convey the benefits of subscription TV as the heart of a sophisticated media plan.
SPE Networks Asia VP ad sales and marketing Jack Lim says, “The core message is the unrivalled reach of Asia’s pay-TV networks. As of January 2010, one billion people in 327 million subscription TV households were connected to Asian pay-TV systems with a growth rate of 12 per cent since the end of 2008. Today, this accounts for 45 per cent of all TV households.”

The ATAC campaign is supported by a print and on-line trade marketing campaign to maximize creative impact.
Universal McCann MD Chris Skinner says, “Targeting regional media planners and advertisers via commercials on the ATAC networks is a strategic use of existing inventory. It continues to demonstrate how broadcasters are evolving and investing in their businesses.”

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