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Cartoon Network launches 'Back to school' consumer products

MUMBAI: With schools set to re-open after the summer vacation, kid‘s channels are setting eyes on capturing the target group‘s attention via school related consumer products.


Cartoon Network Enterprises is launching ‘Back to School‘ products featuring Ben 10, Ben 10 Ultimate Alien, the Powerpuff Girls, Cartoon POP and Gwen 10.


The products include school bags, stationary, picture storybooks, water bottle, sippers and lunch boxes.


The Ben 10 school bags are priced between Rs 895 to Rs 1,295 and the new range of stationary is available from Rs 20 to Rs 599. This year, Cartoon Network is also launching school bag range featuring Johnny Bravo, Courage the Cowardly Dog, Billy and Mandy amongst others as part of its Cartoon POP franchise priced between Rs 795 to Rs 995.


Girls can look forward to the ultra stylish Powerpuff Girls and Gwen 10 school bags which are available at a price range of Rs 795 to Rs 995 besides storybooks of Gwen Tennyson, Ben‘s feisty and intelligent 10 year old cousin who has the ability to use spells and magic to attain superhuman attributes.


Published by Wisdom Tree, these books are priced between Rs 50 to Rs 100.


Cartoon Network has also launched its picture storybooks for young readers in 3D format for Rs 125. This collection of back to school merchandise and over 100 new books in traditional print and fascinating novelty formats are available at all leading retail stores and online on Flipkart.com.


Cartoon Network has also partnered Attano Media & Education to launch video-ebooks and interactive activity books this season. These books, which are available on attano.com, are based on Cartoon Network‘s popular brands including Ben 10, Gwen 10, Ben 10 Alien Force, Ben 10 Ultimate Alien, Generator Rex and the Powerpuff Girls. The books are priced between Rs 40 - Rs 200 and are suitable for 4-14 year olds.


Cartoon Network Enterprises South Asia and Turner International India Director Gaurav Brar said, "It‘s our constant endeavour at Cartoon Network Enterprises to understand the pulse of our young audiences, one of them being the pride with which they flash our insignia at school. Our Back to School range helps to bridge the gap between kids and their favourite TV characters so that they too can be a part of the toon world they admire."

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