MUMBAI: Global technology-driven multi-specialty healthcare company Allergan has appointed Aegis‘ Carat Media Services as its media AOR in India.

Currently the communication is targeted at the affluent and discerning consumers especially women SEC A, middle-aged 35 years and above through a combination of dailies, magazines and digital strategy Allergan India director sales and marketing Anuja Naik said, "Their innovative approach to media was critical in creating the initial buzz and maintain the desired saliency within the tight budgets."

Carat senior vice president -south Joydeep Raha said, "Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion. We look forward to partnering with Allergan in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for their unique brands."