MUMBAI: Carat Media, Aegis Media Group‘s media communication agency has been appointed as the media AoR for luxury Italian linen brand Frette.

The agency has been appointed to handle the India business of the company and the account will be handled by the agency‘s Mumbai office.

Frette-India executive director Regency Retail (exclusive franchise) Nivedita Malcolm said, "We were introduced to Carat through our Indian partners and were eager to evaluate their offering in India. Their focus on the business with a clear recommendation on the launch of a premium brand helped us decide in their favour and we are delighted to have them as a partner in the launch of our brand in India. Carat‘s integrated approach is exactly what we were looking for and we look forward to having them partner us in our launch and expansion in India."

On winning the account Carat India MD Kartik Iyer added, "We are pleased to have been chosen for this premium launch and look forward to providing focused plans based on an incisive understanding of the Super Luxury consumer in India."