Carat Media to handle media duties of Scandic Food India

MUMBAI: Carat Media has won the media duties for Scandic Food India which markets processed food products under the brand name, Sil.

The account size is estimated to be in the region of Rs. 80-100 million.
On the win, Carat India MD Kartik Iyer said, "We are happy to have been given the opportunity to re-launch Sil and grow the brand in a very competitive food category business. We look forward to partnering the client in creating innovative media solutions to make Sil a household name."
Scandic Food India is a wholly owned subsidiary of the Denmark based Good Food Group A/s. Besides juices and jams, the Sil portfolio consists of ketchup, sauces, baked beans and a host of other processed foods.

Said Scandic Food national sales and marketing manager Ravi Chandra, "Communicating the brand promise of Sil to our consumers is a key part of our strategy in increasing the presence of Sil brand. Carat, having a deep understanding of the Indian market and media, would be a valuable partner in growing the Sil brand. Besides, with their perspective on integrated communications planning, we found them to be the perfect agency to handle our media requirements in this dynamic market scenario."
Carat is an independent media buying and planning agency, and is part of the Aegis Media group, which also includes Posterscope, Isobar, and Carat Fresh, the media activation unit.

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