MUMBAI: Carat Media has roped in Rajni Menon as associate vice president for its Mumbai office.

Prior to this, Menon was with ZenithOptimedia as director. 
 
In her new capacity, Menon will report into Carat India managing director Kartik Iyer and play a major role in further improving the strategic investment planning for the entire agency.

Speaking on the appointment, Kartik Iyer says, "We are delighted to have Rajni on board. Her vast experience with special focus on buying would definitely prove to be a great asset to Carat. We see her playing a major role in further improving the Strategic Investment planning for the entire agency and specifically contributing to the business development efforts in Mumbai."
 
Adds Menon, "Here, part of my mandate would be to combine buying with attracting new business efforts."

An alumnus of Mica with over 10 years of work experience in media planning, buying and other functions, Menon was leading the buying for Unilever at Fulcrum before joining Zenith Optimedia. 
 
During her tenure at GroupM (CTG), she had been responsible for the strategic investments of brands like PepsiCo, Motorola, Castrol and Onida amongst other.

She has also worked other media agencies such as Lintas Media Group, McCann Erickson and Madison Communications wherein she was handling the planning and buying for brands like Maruti Suzuki, Coca Cola, Reckitt Benckiser, Gillette and Bacardi.