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Carat Media bags Parag Milk Foods media duties

MUMBAI: Parag Milk Foods, which functions under the brand name ‘Gowardhan‘, has assigned Carat Media with its media duties.


The size of the account is pegged between Rs 120 - 150 million. 
 
Says Parag Milk Foods VP marketing Rahul Akkara, "Carat‘s understanding of the category coupled with their integrated marketing solutions approach gave us the comfort of working with the team. The team is quite passionate and has high energy level that is important to us, given that our products are in the launch phase." 
 
Adds Carat India MD Kartik Iyer, "We look forward to partnering the client in creating innovative media solutions that makes Go the first choice in processed milk products

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