Carat Media bags Eye-Q media account

MUMBAI: Eye-Q, the chain of super specialty eye hospitals in North India, has awarded its media duties to Carat Media.

Eye-Q, which is founded and run by a group of former IIM Ahmedabad graduates and eye specialists who set up this business in 2007, said in a statement that it is planning sizeable investments on the media front and a high profile media campaign worth over Rs 150 million is taking shape at Carat Media.

Eye-Q has 15 hospitals running in North India. The chain plans to set up about 100 such centres in Tier II towns of India over the next four years as its business model is oriented towards offering “best quality, technology-based eye care facilities at reasonable prices in smaller cities and towns of India”. 
Eye-Q said that in order to scale greater heights and to establish itself as the most credible entity in the Indian private eye care market, it has now entrusted its comprehensive media planning and buying duties to Carat Media.

Carat Media Sr VP Vidhu Sagar said, “Carat is proud to be chosen by Eye-Q as their media partner. We will be partnering Eye-Q in the media communications management exercise holistically - so we will manage the entire set of media responsibilities encompassing planning, buying and execution. And of course, we shall endeavour to do this with the help of all pertinent media platforms - including Print, Digital, OOH as well as Activation.”

Eye-Q CEO Rajat Goel added that Eye-Q brand is now mature enough to take the next step forward and present itself as a paragon of excellence in the field of eye care. “Eye-Q is increasingly becoming synonymous with advanced eye care at easy prices and our track record remains unmatched. We shall ensure that with our new communications approach which will be combined with greater market spread, our patients and prospects will get to see the real Eye-Q difference.” 
Carat is part of the Aegis Media India Group that also includes Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency and iProspect, the global leader in search and performance marketing.

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