MUMBAI: International premium accessory brand Caprese has launched a new TV commercial to promote its new range of stylish ladies handbags in India. The TVC has been conceptualised by ‘The Company’, an ad agency, and aims to capture the beautiful colours and vibrant range of handbags the brand has to offer. The TVC has been produced by Balls Worldwide.

The ad comprises a montage of colourful bags portrayed in a picture story format from a fashion shoot and brings alive the collection with emphasis on its artistic finesse. The TVC shows Caprese handbags against contrast walls with a chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens. The ad shot in Dubai displays the autumn winter collection for 2012.

VIP Industries vice president marketing Manish Vyas said, “Caprese is a reflection of haute couture fashion of handbags and is a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”