BANGALORE: Capgemini, the global providers of consulting, technology and outsourcing services, is launching its first ever advertising campaign in India around its Collaborative Business Experience label. This makes Capgemini the first European advertiser in its industry and one of India‘s top three B2B advertisers.
This global communications campaign, created by Euro RSCG, was launched in North America (USA and Canada) in June. It will run in India as of August and during three months, then in Europe (France, Netherlands, Germany, United Kingdom) as of September. The campaign portrays a series of landscape shots taken by the renowned American photographer Stephen Wilkes.
The advertising campaign has a two-fold objective in India: to grow brand awareness, with major appearances in the most important Indian media (press, internet and outdoor, in airports), and to underpin the recruitment of several thousand new hires with an extensive complementary program of actions.
In order to maximise business growth in India, the Group which currently employs over 5,000 in India, is aiming for a headcount of 6,000 by the end of 2006 and 10,000 in 2007. Its centers, currently in Mumbai, Bangalore and Kolkata, are devoted to outsourcing, technology and IT applications development projects. They are the cornerstone of the Group‘s Rightshore strategy which aims to offer clients the right resources, at the right location, at reduced cost.
"With this campaign we are acknowledging the significant contributions of each of the Capgeminians to the successful growth of the Indian operations," says Capgemini India head Baru Rao. "We believe each one of them is a true brand ambassador of our values to attract and retain the best in the industry."
The Group CEO Paul Hermelin underlines, "This huge investment perfectly reflects India‘s key role in the growth of Capgemini, the first European company to have taken the offshore route. The development of the Group‘s business in India is the proof that we can succeed in a different way in this country, by proposing a unique and efficient collaborative way of working to our clients and to our employees."
Group Communications director Philippe Grangeon says, "Through this large-scale communications campaign, we want to promote what makes the Group‘s strength and differentiation: collaboration. The word ‘Together‘ is what best qualifies our relationship with clients and amongst ourselves within the Group."
