Capgemini launches first ever advertising campaign in India

BANGALORE: Capgemini, the global providers of consulting, technology and outsourcing services, is launching its first ever advertising campaign in India around its Collaborative Business Experience label. This makes Capgemini the first European advertiser in its industry and one of India‘s top three B2B advertisers.

This global communications campaign, created by Euro RSCG, was launched in North America (USA and Canada) in June. It will run in India as of August and during three months, then in Europe (France, Netherlands, Germany, United Kingdom) as of September. The campaign portrays a series of landscape shots taken by the renowned American photographer Stephen Wilkes.

The advertising campaign has a two-fold objective in India: to grow brand awareness, with major appearances in the most important Indian media (press, internet and outdoor, in airports), and to underpin the recruitment of several thousand new hires with an extensive complementary program of actions.

In order to maximise business growth in India, the Group which currently employs over 5,000 in India, is aiming for a headcount of 6,000 by the end of 2006 and 10,000 in 2007. Its centers, currently in Mumbai, Bangalore and Kolkata, are devoted to outsourcing, technology and IT applications development projects. They are the cornerstone of the Group‘s Rightshore strategy which aims to offer clients the right resources, at the right location, at reduced cost.

"With this campaign we are acknowledging the significant contributions of each of the Capgeminians to the successful growth of the Indian operations," says Capgemini India head Baru Rao. "We believe each one of them is a true brand ambassador of our values to attract and retain the best in the industry."

The Group CEO Paul Hermelin underlines, "This huge investment perfectly reflects India‘s key role in the growth of  Capgemini, the first European company to have taken the offshore route. The development of the Group‘s business in India is the proof that we can succeed in a different way in this country, by proposing a unique and efficient collaborative way of working to our clients and to our employees."

Group Communications director Philippe Grangeon says, "Through this large-scale communications campaign, we want to promote what makes the Group‘s strength and differentiation: collaboration. The word ‘Together‘ is what best qualifies our relationship with clients and amongst ourselves within the Group."

Latest Reads
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories