MUMBAI: Digital imaging company Canon is now a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be an official sponsor for Latin America‘s soccer tournament.

Under the terms of the sponsorship agreement, Canon U.S.A. will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment for the tournament.

This represents a major initiative into the South American marketplace as Canon aims to expand the company‘s presence in these rapidly growing markets. Also included in the sponsorship agreement, Canon will feature two on-field advertisement boards per match, a logo on all press conference backdrops and brand exposure in all official promotional materials and souvenir programs, among other items.

Organised by Conmeboli, this year‘s tournament, taking place from 1 - 24 July at eight stadiums throughout Argentina, will be the 43rd edition of Copa America, the main international soccer tournament for national teams in South America.

Canon Latin America president Taro Maruyama said, "As a premier provider of digital imaging equipment, Canon continuously seeks to leverage strategic avenues or high-profile events to help raise brand awareness and Copa America Argentina 2011 presents a unique opportunity to reach the fast-growing Latin American markets."