MAM

Cannes Lions entries invited

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/09/CANNES-MIPCOM_2.jpg?itok=mRdKPpdt

MUMBAI: Cannes Lions International Festival of Creativity has started accepting entries for all the 16 award categories.

The categories are: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, Titanium & Integrated Lions, and the brand new Innovation Lions from today.

The deadline for Creative Effectiveness Lions entries is 1 March and for all other categories is 28 March. The Cannes festival this year will take place from 16 to 22 June.

This year will see the launch of the Innovation Lions category which has been designed to reward technologies and innovations. Lions will be awarded to such things as the most innovative platforms, apps, tools, programs, hardware, products, and radical software which allow brands and creatives to communicate with their customers in a new way, or which stand alone as significant innovations in their own right. The Innovation Lion will honour more than a campaign or communications idea. It could be SaaS (software as a service), a new mobile platform, or a revolutionary piece of software that enables a new kind of customer engagement.

The innovations that enter must have a proof of concept. Pre-development ideas/concepts are not eligible; entrants must clearly demonstrate the technology. "We are looking for technology that has already been developed, and is ready to be used as part of a creative execution or launched as a new product or service," said Lions Festivals CEO Philip Thomas. Shortlisted entrants will explain and present their technology to the dedicated jury in Cannes, with all sessions being open for delegates to watch.

The Media Agency of the Year Award has been realigned so that only a media agency or media department of a full service ad agency will be eligible to win the award in the future.

Advertising agencies, clients, media owners and others can continue to enter and win a Media Lion but the involvement of the media agency or media department will become a mandatory field on the entry form. "The reality is that Media Lions should reward tactical media planning and placement and these changes will reflect that," said Lions Festivals chairman Terry Savage.

From this year, the Palme d‘Or Award, presented to the best Production Company, will also take into account points accumulated for shortlisted and winning entries in the Branded Content & Entertainment category in addition to those earned in the Film and Craft Categories.

All of the winners will be revealed and announced across four Awards Ceremonies which will happen throughout the festival week:

  • Monday 17 June - Creative Effectiveness, Direct, PR and Promo & Activation Lions Awards
  • Tuesday 18 June - Innovation, Media, Mobile and Outdoor Lions Awards
  • Wednesday 19 June - Cyber, Design, Press and Radio Lions Awards
  • Saturday 22 June - Branded Content & Entertainment, Film, Film Craft, and Titanium & Integrated Lions Awards

All entries, across all categories, will be available to view in the Palais des Festivals at screenings and in interactive kiosks, providing delegates with an unbeatable opportunity to see over 30,000 pieces of creative advertising and communication from across the globe. All of the shortlisted and winning work will also be exhibited and screened throughout the festival offering an abundance of inspiration to all delegates.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories