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Cannes Lions 2011: JWT gets its first nomination

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MUMBAI: Two Indian campaigns have been shortlisted in the Film Lions category.

JWT India has got its first nomination at the 58th International festival of Creativity.

The agency has managed to get a recommendation in the Film Lions category for its campaign -- ‘Endless Good bye‘ -- executed for Bharti Airtel.

The 90-second spot was created to launch Bharti Airtel‘s 3G video calling facility. The television commercial was shot in Prague and showed that a man and a woman are never apart, even after they say their goodbyes.

Also, breaking in was the omnipresent ‘Silent Anthem‘ by Mudra Communications. This campaign has already won a Silver in the PR category and picked two Bronze in the Promo & Activation group.

Furthermore, JWT was nominated in the Commercial Public Services subcategory, Mudra has got its recommendation in the Corporate Image subcategory.

The Film Lions Jury is presided over by Young & Rubicam global chief creative officer Tony Granger. Grey India NCD Malvika Mehra is also part of the Jury.

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